Networking And Clothing Customization Is A Gluttonous Feast Or A Glutton?

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"All the way forward," Internet plus "for"

Business is no longer a new topic.

At present, most people's consumption habits and the traditional marketing mode of the clothing industry have been broken, this is true.

It can be regarded as a good opportunity to overtake the curve.

In the face of fierce competition, the 2015 garment customization business suddenly became a new force.

The 450 billion plate of clothing customization made a batch of Internet gene start-ups "sniff", and also attracted the pformation of old traditional clothing Brand Company.

However, Internet plus clothing customization is a gluttonous feast, or is it a big gluttony?

With the age of the first batch of Internet users, online retailing has also opened up a window of opportunity for high quality and high quality customers.

In terms of clothing consumption, high quality and high personalization are the needs of the new middle class.

However, traditional clothing customization has always suffered from high cost, long customization cycle, low consumer awareness and low consumption frequency.

Based on the Internet thinking, starting from the needs of customers, the customization of Internet apparel based on demand customization mode came into being.

In terms of clothing consumption, high quality and high personalization are the needs of the new middle class.

However, traditional clothing customization has always suffered from high cost, long customization cycle, low consumer awareness and low consumption frequency.

Based on the Internet thinking, starting from the needs of customers, the customization of Internet apparel based on demand customization mode came into being.

The report on the development prospects and risk aversion of China's garment industry in the past 2016-2020 years has been released by the Industrial Research Center, which shows that the traditional clothing customization market is characterized by "28 laws". Products and services belong to only 20% of the population.

The customization of apparel blended with the Internet not only simplifies the production process, improves production efficiency and reduces costs, but also broadens sales channels and consumer groups. It is estimated that the market volume of garment customization will reach 450 billion yuan in the future.

In 2015, Yi Bang people, Ding La, ANDwow, and other Internet start-ups began to cut into the field of clothing customization.

YOUNGOR, the traditional clothing brand enterprises of red bird and the old traditional companies such as red collar and Dayang creation have begun to switch to "touches".

As a result, the high-end custom market has entered a round of market share wars.

At present, most enterprises are merely entrenched in a regional market to open up territory, such as Ding, imperial and so on, while Yi bang, Evo and ANDwow have already launched the national expansion plan and become the "big crocodile" in the garment customization industry.

From the analysis of market share, the data of Yi Bang people are the most outstanding.

Data show that Yi Bang people have served 20 thousand customers in the year of its establishment. Last year, the growth rate of business has been maintained at 80%-120% for 6 consecutive months, and the number of service cities has reached 47.

Industry analysts say that the spirit of the Internet is the ultimate user experience. What the traditional clothing brands should see is that the Internet customization mode, such as Yi Bang people, will pform the garment industry in terms of production, dissemination and circulation.

Internet + clothing customization is not only a call from the demand side to promote customer consumption appeal, but also for the supply side, it is also the awakening of service awareness.

However, under the Internet, the speed of product upgrading is higher than that of capital operation.

Under the Internet plus custom tailor, a large number of "sniffers" are also coming.

Will the clothing custom business enterprises that are rapidly rising at the moment of Yi Bang people have a flash in the pan?

Secondly, under the new economic normality and the "Internet +" background, the garment customization industry should pform from product thinking to industrial thinking, carry forward the spirit of artisans, enhance product quality, focus on customer experience, optimize industrial structure, innovate marketing means with the Internet thinking, and accelerate the pformation and upgrading of enterprises.

Next, the Internet apparel customization industry will usher in a round of shuffling period. The leading will be faster and faster, and will gain more advantages in capital acquisition, market share and excellent supplier resource integration.

Whether it is investment in Jimbrother or Indochino in Da Yang's creation, it explains the urgent psychology of traditional enterprises in the field of Internet customization.

Industry analysts say that the analysis of survival enterprises in every subdivision shows that many Internet + rely on capital support from the surface, but the key inherent support is the experience economy, and the continuous, stable and sticky customer experience can form the hematopoietic function of enterprises.

Most of the Internet platforms based on experience economy also end up experiencing the experience economy.