The Light Luxury Market Is Improving, And Coach Is Improving.

Although the global luxury industry is already in a gradual decline,

However, the adverse market has been favored by consumers and has become the main force of growth.

As a representative of Coach, the development of light luxury has gradually improved.

It is reported that only 2016 fiscal year three quarter earnings report will be released tomorrow.

Due to its steady growth and the bright market of light luxury market, two investment banks have raised their ratings. In addition, Cowen has raised its target share price from US $42 to US $46.

Because of the above news, the Coach share price that did not issue earnings data rose 0.7% to 40.28 dollars throughout the day.

Although investment banks are uniformly optimistic about Coach, they are from "old brand".

How to continue to win consumers' favor after the renewal of Coach is still a matter of brand anxiety.

Although Coach has made consumers gradually "abandon" due to the classic large area Logo design, the sales performance of Coach has also been improved due to the renewed handbag design and printing style. Moreover, in order to cater for the development of high-end market, Coach has also launched a series of high fashion apparel series, 1941, which has made the brand image updated.

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In the era of "Internet +" advancing all the way, "Internet +" is no longer a new topic for clothing enterprises.

At present, most people's consumption habits and the traditional marketing mode of clothing industry have been broken, which can be a good opportunity for some brands to overtake.

In the future, where will the garment industry go? Seize the opportunity to win.

"The Internet is just a tool, just a way of thinking, and more importantly, you have to stand on the process of your industry chain based on the user's system, standing on the value of user consumption, and what kind of value can you help the industry chain".

When Internet thinking is applied to the market, it eventually connects with the two words of "service".

Clothing companies need to think seriously about how to provide more services and how to provide more convenient services to enable consumers to pay for consumers.

"A person is no more than a group of people, but a group of people is not a team, but a team is no more than a trend."

What is the trend? The new economic norm is the trend, the Internet thinking is the trend, and the supply side reform is also a trend.

Professor Wang Desheng, Professor of management at Shandong University, said that the trend is irreversible. Facing the trend can not be regarded as a flood, but should be actively addressed.

Under the new economic normal situation and the "Internet +" background, the garment industry should pform from product thinking to industrial thinking, carry forward the spirit of artisans, enhance product quality, focus on customer experience, optimize industrial structure, innovate marketing means with the Internet thinking, and accelerate the pformation and upgrading of enterprises.

"The barrel theory of the past is called the short board effect. Today, the new barrel theory is that you try to find the longest board and make it the ultimate."

In an environment of fierce competition, it is far from enough for an enterprise to make up for the short board, speed, personnel and resources. How to do it? Try to find the longest board and make it the best. This is the "new barrel theory".

In other words, "new barrel theory" is only the core of the enterprise. "Enterprises should find the core DNA and make your genes the best."

According to the analysis of the industry, the Chinese garment industry will surely make good quality for the manufacturers in the future, and the dealers will do well in the service and turn the business profits into service profits.