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Lining: It Will Be The Biggest Winner Of The Opening Ceremony Of The Beijing Olympic Games.

2008/8/19 12:26:00 41785

In the sixth World Cup Gymnastics Competition in 1982, Lining alone won 6 of the 7 gold medals of men, creating the myth of World Gymnastics history.

In 1984, during the 23 Losangeles Olympic Games, Lining won 3 gold, 2 silver and 1 bronze, nearly 1/5 of the total number of medals of the Chinese delegation. He also became the athlete who won the most medals in the Olympic Games.

In 1986, he won the Seventh World Cup Gymnastics Competition, three men's individual all-around, floor exercise and pommel horse championship.

Lining, the gymnast prince, entered gymnastics school in 1970 and retired from Gymnastics in 1988. During his 18 years' sports career in Lining, he won 106 gold medals in major gymnastic competitions at home and abroad, including 92 national championships and 14 World Championships.

The International Gymnastics Federation named Lining parallel bars, pommel horse Lining, Lining 1 and Lining 2 with his actions.

In 1999, he was named the "best player in the twentieth Century" by the world's most authoritative sports news organization, the international sports journalists association. It represented 25 sports stars, including Bailey, the king of basketball, and the flying man Jordan, and became the only person in China who has such a special honor.

Once the "Prince of gymnastics", the giant of today's business sea, he is the pride of Chinese sports circles.

As an athlete, he is a world champion and Olympic champion. As an entrepreneur, he founded a famous brand in China, which has set up a banner for Chinese products and has become the first brand of Chinese sporting goods.

According to the current situation, Lining's probability of being the Olympic torch bearer is over 99%.

Historical figures such as Xu Haifeng and Wang Yifu are excluded to a certain extent.

Lining's lighting of the Olympic flame is a great opportunity for the global promotion of Lining's brand. This is a historic event for Lining's brand to further internationalize and compete with ADI and Nike.

According to personal view, Lining's lighting of the torch is of the following importance to the value of Lining brand:

第一、迅速提升“李宁”的全球知名度。奥运会开幕式无疑是8月8日世界的关注的焦点，而且在随后的一段时间，点燃奥运生活的镜头会被世界各大媒体高频次地传播。因此随着李宁点亮奥运圣火，关于李宁个人背景必然在全球范围内广泛传播，这也必然不能不提到“李宁”这个中国领导运动品牌。

第二、有效“游击”阿迪的奥运营销。阿迪耗资10亿，对北京奥运营销做足了努力，留给李宁的机会不多。李宁通过CCTV这个缺口，开始游击奥运营销，如果是李宁点燃圣火，那么李宁也绝对做好了CCTV的公关工作，我们相信身着李宁装备的cctv体育报道工作者绝对不会吝啬他们的镜头、他们的话语。(自2007年1月1日起至2008年12月31日止，体育频道所有主持人及出镜记者都将穿着李宁公司提供的产品。)

第三、李宁本土体育用品第一品牌的地位进一步巩固。据有关消息，2007年安踏的globrand.com销售终端数量超过李宁，安踏的快速成长对李宁的领导地位开始构成一定的威胁。但是品牌历史和品牌故事是品牌价值的一个重要维度，通过李宁点燃奥运生活，李宁globrand.com的品牌故事必然再一次成为媒体和公众关注的焦点。安踏比李宁起步晚将近10年，在品牌故事和品牌内涵方面，安踏还是一个草根。

Fourth, Lining promoted from the famous local sports brand to the world-famous sports brand.

In recent years, Lining has begun the process of internationalization.

The 1988 Olympic Games in Seoul allowed Samsung and other Korean brands to go to the world. The 2008 Olympic Games are likely to bring China's Lining to the world.

Lenovo, Haier and other brands because of the high level of technology, and high-tech field is not a strong field of China at present. China's biggest advantage is that labor resources are abundant, manufacturing industry is developed, and the sporting goods industry is precisely labor-intensive manufacturing industry, so it has a unique advantage for Chinese enterprises.