2016 Autumn And Winter Home Textile Exhibition Helps To Improve The "Internet +" Marketing Channel For Home Textile Enterprises.

The reporter recently learned from the China Textile Association of China Council for promoting trade that the twenty-second China International Home Textiles and accessories (Qiu Dong) fair, which will be held at the National Convention and Exhibition Center (Shanghai) in from August 24th to 27th, has recently launched heavy news with Jingdong, following the cooperation with Alibaba. Prior to this, China International Home Textile Exhibition in line with home textile brand enterprises to expand the new trend of e-commerce marketing channel, successively with Tmall, buy Jointly organized the exhibition site to open up the "well-known domestic e-commerce procurement negotiation zone", and built a professional platform for home textile brand and network sales. It is understood that during the autumn home textile exhibition, various forums and events will be held to allow exhibitors and spectators to quickly and comprehensively understand the latest developments in the industry and the market changes.

According to the introduction, the "well-known domestic e-commerce procurement negotiation zone" enables buyers and sellers to exchange, negotiate and cooperate efficiently, providing a new channel interface for exhibitors, and providing a window for the network sales platform to reach the most professional home textile brand, thus promoting the development of China's home textile industry network sales channel. Regarding this, one of the organizers, Yang Zhaohua, President of China Textile Association, said that under the background of "Internet +", online and offline integration has become the trend of industry development.

Yang Zhaohua said that the Alibaba will take full advantage of the advantages of three-dimensional development in the field of Internet economy, and integrate the advantages of online and offline exhibitors, customer resources and industry influence to develop new service scenarios for home textile exhibitions and enhance the new level of service quality. In order to promote the integration of supply chain finance and network channels, the Jingdong will make full use of its experience of 10 years of operation and management of e-commerce platform, promote and sell home textile products on the Internet. The exhibition will also strengthen cooperation in the field of cloud computing and big data, and provide strong support for the "smart home textile exhibition". By embracing the Internet, we will maximize the integration and utilization of the three party resources and form a strong force to upgrade the exhibition and promote the healthy development of the textile industry.

Yang Zhaohua said that during this year's home textile exhibition, home textile enterprises will also see a breakthrough in the exploration of new channels. He stressed that due to the mismatch between supply and demand, there was a phased overcapacity in the industry. It is particularly important for enterprises to break the traditional thinking, change their minds, and promote the supply side reform of the fabric industry with the consumer orientation. At every home textile exhibition, the organizers will communicate with the exhibitors as fully as possible, listen to the voice of the enterprises, and strive to do well in the exhibition service. After many investigations by the organizing committee, many enterprises reflect that the exhibition of home textile exhibition is shorter. For this reason, the organizing committee has extended the exhibition period of this home textile exhibition by half a day. In addition, the installation time of special booths has been increased by 1 days.

At present, Home textile industry A large number of outstanding entrepreneurs have emerged. They are constantly innovating and constantly exploring new models of online and offline integration, setting a new example for the industry. For example, the Hangzhou real North Group uses the Internet technology and VR technology to develop the O2O platform. At present, the whole system design and modeling process has been preliminarily completed. Haining's "curtain home" has been established through the B2B sales platform. In the past year, 57 well-known domestic textile brand enterprises have entered the country, with 29 branches nationwide and more than 3000 offline outlets.

In terms of household textile trends, China Home Textile Association The fashion trend research and promotion studio, Constantine Fashion Design Group Co sponsored the "2017/18 China household textile fashion trend" will be released at this exhibition. Experts from different fields will conduct a comprehensive and in-depth interpretation of the international home trend. Meanwhile, the awarding ceremony and exhibition of Zhang Jian cup 2016 China international home textile products design competition and Haining home textile cup 2016 China International Home Textiles Creative Design Competition will be held. "Zhang Jian Cup" continues to deepen cooperation with Tmall home textiles this year, and has launched the award-winning design works online to spanform the works into commodities. The "Haining home textile Cup" has carried out a large number of innovative reforms this year. For the first time, it joined the overall soft clothing category evaluation, making the competition more in line with the development needs of the industry.

In addition, as for home furnishing, this year, the organizers invited 3 important guests in the field of home furnishing and soft decoration designers, as well as 200 indoor, soft mounted display designers and 20 media to participate in the home textile soft binding cross-border forum. In furniture industry, cooperation has been deepened, and 3 furniture companies have been invited to participate in the exhibition. The exhibition will focus on the "cross" world, and invite five industries closely related to home textiles, furniture, bathroom, real estate and home decoration, to create a perfect home experience with consumers.