Experts Say "Pre-Sale + Customization" Is A Way Out For The Garment Industry.

Recently, relevant experts pointed out that the clothing industry will face a short period of low tide. If we want to get through this low tide period, "pre-sale + customization" will be the best way.

29-30 March, 2016 China

The forum held at the Grand Hyatt Hotel in Beijing. This feast of thought, with the theme of "value innovation, driving products and services", has aroused deep thoughts on how to fly farther.

Xia Guoxin, chairman of Shenzhen's Limited by Share Ltd, introduced at the forum that under the influence of short-term economic environment, the market of the industry in recent two years was not good enough. Earlier, the annual growth of the group was over 20%, and now it is about 10%.

Not only high-end women's clothing, but also other market prices.

In Xia Guoxin's view, the clothing industry is a "no sunset" industry. There is a low tide in the short term, but it is good in the long run.

The key is to see whether the product can fit the audience.

In view of this, Orin-V, Sun Fei, said that the concept of high-end fashion products also needs to foil their products and enhance their value.

To reporters, a new brand or old brand wants to upgrade its product price and value. Besides the promotion of the product itself, it must also adopt some auxiliary means.

For example, the fast fashion brands like UNIQLO and HM will also choose to collaborate with the chief designer of Hermes, or Beckham, to design some heavy products and push them to the top. In fact, they will also have their own brands as attractive as big brands, and also raise their prices and raise their prices.

In Sun Fei's view, constantly upgrading their brand value, designing and serving with a heart, and a good sense of shopping experience are the reasons for customers to pay the bills. The industry needs to constantly seek solutions for finding the true demands of customers.

Yang Dayun, President of the excellent international fashion brand investment company, pointed out to reporters that the fashion industry has never been a lonely industry. Compared with the Internet and new technology industries, investors are more willing to invest in the latter. The cyclical changes in the fashion industry are hard to grasp, and the collision between designer's creativity and consumption trend often leads to the growth of demand.

Yang Dayun told reporters that the Internet and the global economic downturn are changing.

From the marketing point of view, the past "marketing" mode must be pformed into a "service" mode in the era of consumer dominated consumption. Key factors such as product design, planning, production, shop management, service, staff performance appraisal and so on must be changed. Brand promotion will change from "advertising + spokesperson" to social interaction.

Designers should still imagine their customers' needs in the office according to their series, bands and lifestyles, and rely on the outdated experience of a large number of SKU's "richer choices equal to more business opportunities".

Yang pointed out that at present, what the dominant customers need is "every one is my favorite, my favorite is my master", and the era of single product is king.

The effective way to reduce inventory in the Internet age is "pre-sale + customization", but 70% of enterprises have no chance to change or pform. Integration has become the trend of the times.