Can Brands That First Enter The Chinese Market Fight Against Collapse?

Recently, the Japanese children's wear brand Mikihouse has joined Tmall international to enter the Chinese market.

Mikihouse is a well-known Japanese children's wear brand, mainly engaged in children's wear and children oriented family related products planning, manufacturing, sales and publishing, education, childcare assistance and other cultural undertakings.

As for the entry of Mikihouse, Tmall international has shown considerable sincerity, not only on the official micro-blog, but also on its official website home page.

According to Tmall international, 80% of babies in Japan go through Mikihouse, and their cute style is popular among Japanese people.

In May this year, the high-end Yoga sportswear brand FLYOGA entered mainland China.

As one of the famous Yoga brands, FLYOGA passes on the idea of "beginning with the heart". Because of its high quality and comfortable design, it gradually develops into the luxury of yoga.

The FLYOGA high-end Yoga sportswear brand is designed by Canadian master. In design, it follows Canadian style and pursues fashion and trend.

FLYOGA uses the highest quality fabrics and sutures to skin and breathe. 3D stereo training technology has perfect shaping effect. High tech environmental dyeing technology highlights the taste, so that every Yoga enthusiast truly "forget the original heart" and enjoy the beauty of Yoga world.

Recently, MargaretMitchell is a brand collection store named "three in one mode of brand name +Margaret Mitchell + designer brand", its product positioning high-end high-end boutique and high-end shoppingmall side hall accessories set up the concept store mode.

In 1920, Margaret Mitchell was born, and Margaret in the girlhood had a natural and keen understanding of beauty. She especially liked to design hat, gloves, scarves and handbags. She often handed her design sketches to skilled craftsmen and joined them in making the beautiful bowls and scarves to friends and relatives.

Her grandfather's eyes were unique, and he saw the gift of Margaret, and helped her set up a professional shop in the famous Savile row (Saville Street) in the UK, which was a professional shop with a hat, gloves, scarves and handbags. Since then, the talent of Margaret has played a stage.

Its classic "sweet" dome independent cutting technology hat has become the originator of the dome cap worshipped by designers in the past with its elegance and fashion.

Hongkong no steel ring underwear brand "Yu Xi" stationed in mainland China

Yi Xi brand is a newly established micro business brand by Hongkong language Xi (International) Garments Co., Ltd., which has recently entered the Chinese mainland market.

Why do we wear underwear without steel ring? The benefits of no steel ring underwear to women are known to all.

Yu Xi focuses on the field of underwear without steel rings, which plays an important role in the market without steel ring due to the effect of its comfort and health.

Its fabric is glossy and delicate. It is made of Korean superfine fiber and American Lycra. It is comfortable, breathable and antibacterial. It feels smooth and delicate, such as combed cotton skin, light and comfortable, sweating and easy to wash.