Shanghai Shopping Center Operates Steadily And Steadily

Reporter recently Shanghai The Shopping Center Association learned that the city's first half year shopping center revenue reached 59 billion yuan, an increase of about 8% over the same period. Among them, the brand direct selling shopping center grew the largest, increased by 25.9% compared with the same period last year, while the urban shopping center business income decreased by 11.3%.

1-5 months, the whole city Shopping Mall The total business income was 46 billion 535 million yuan, excluding the wholesale business factors, an increase of 5.6% over the same period. The first half of the year, the shopping center business income of the city can reach about 59 billion yuan, an increase of about 8% over the same period last year.

Last year, in 29 shopping malls with an annual business scale of over 1 billion yuan, 17 shopping malls grew in 1-5 months this year, with a growth rate of 58.6%.

From the analysis of the business status of shopping centers, the catering industry is still the biggest growth rate. The first half of this year's business revenue is expected to reach nearly 10 billion yuan, an increase of 19.5% over the same period last year, followed by a 9.6% increase in professional franchised sales, and a 5.5% increase in large supermarkets.

From different shopping centers Business situation Analysis shows that the growth rate of the brand direct selling shopping center is the largest, an increase of 25.9% over the same period, the growth of the community shopping center is 5.1%, the regional shopping center has increased by 3.6%, while the urban shopping center's operating income has dropped by 11.3%. Its structural condition is that urban shopping centers account for 43.4% of the city's business income, 30.2% of the regional type, 22.9% of the community type, and 3.5% of the brand direct sales.

From the analysis of the regional distribution of shopping centers in the whole city, the growth rate of shopping centers in the outer suburbs was the largest, which increased by 21.9% compared with the same period last year, while that in the suburbs increased by 4.8%, while that in the central urban areas decreased by 8.3%. It is reported that the market supply of shopping centers will gradually shift to the emerging business circles in the future.

The Shanghai Shopping Center Association recently held a forum on shopping center market analysis in the first half of the year. It invited 12 furniture shopping centers with different representativeness, including urban shopping centers, community shopping centers and regional shopping centers, which are distributed in 10 districts of the whole city.

The representatives of the shopping center generally said that consumers are not only shopping, but more leisure and experience.

It is understood that in order to cater to the market and adapt to the needs, we constantly adjust to become a routine means for the sustainable development and performance improvement of shopping centers. The adjustment of some shopping centers is not only the adjustment of brands, but also the adjustment of formats. According to the market changes, we should appropriately reduce the department stores' formats, increase the proportion of fast food sales, and attract business people at noon.