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Jingdong Fake Dilemma: Third Party Products Are Hard To Supervise

2014/7/12 9:45:00 20

< a > href= > //www.sjfzxm.com/news/index_c.asp > > fake > /a > heavy disaster area /p >
 July 9th, the official statement of Mobil said that a bottle of lubricant labeled "Mobil" was purchased on Jingdong website as a counterfeit product. Jingdong replied: "after internal verification, the product was sold by the third party seller," Beijing Concord and Yong Dao commerce and Trade Co., Ltd. ". We have immediately removed the relevant merchandise from the merchant and verified the relevant situation with the third party businesses. If the situation mentioned in the aforementioned appraisal is true, the Jingdong will be severely punished according to the rules of Jingdong related platform. 
 third party businesses are often the worst sellers of fake electricity suppliers. At present, electricity providers mainly verify the qualification of third party businesses, but they can not verify the products sold by them. "If we want to examine every third party product, the electronic business platform can not shoulder this responsibility," said health director of public relations. 
 Kang Jian said, "a href=" //www.sjfzxm.com/news/index_c.asp "> Jingdong < /a > has strict rules on the access mechanism and punishment mechanism of the third party merchants. In regard to the entry of merchants, the Jingdong set up a special qualification auditor to confirm whether the seller's main body identity information and business qualification are in line with the conditions of entry. 
 in the "Jingdong JD.COM open platform seller points management rules", for the sale of counterfeit products, Jingdong requires a deduction of 100 points each time, and has the right to refund the illegal sellers, and the violation seller should pay 100 thousand yuan or all the deposit amount to the Jingdong (whichever is higher). 
 despite the fact that Jingdong has invested a lot in this area, the third party businesses that are difficult to control still bring a lot of trouble to Jingdong, which is guaranteed by genuine products. At the beginning of June, the news of WeChat's iPhone4S sold publicly to the WeChat mall was overshadowed by the newly listed Jingdong, and was sold by Jing Dongdi's three party businesses after investigation. Kang Jian explained: "parallel iPhone4S business is the third party merchant of the original QQ online shopping. At present, the third party platform of QQ online shopping has been integrated with Jingdong, which is screened according to Jingdong's relevant criteria." 
 can make up for self run < a href= "//www.sjfzxm.com/news/index_c.asp" > loss > /a > /strong > /p >
 to expand sales scale, Jingdong has gradually opened up the third party platform since 2010. Jingdong reported that as of the end of 2013, the number of Jingdong's third party operators was 2.35 yuan, with a turnover of 25 billion yuan, reaching 2.9 000 by March 2014. Jingdong group chief marketing officer LAN Ye has said that by 2016, the third party platform business will account for half of the entire Jingdong e-commerce business. 
 for listed Jingdong, opening up the third party platform is the next priority. Lu Zhenwang, a senior electricity supplier commentator, revealed that Jingdong's e-commerce business accounted for 80% of Jingdong's e-commerce business and 20% of its third party platform. However, because of the low operating cost of the third party platform, it has made profits, which can make up for some of the loss of Jingdong's self employment. 
 Kang Jian admits that the development of the third party platform and proprietary platform is an important business considered by Jingdong. The main platform is Jingdong's advantages such as 3C products, while the clothing business is suitable for the development of the third party platform. 
 opening up the third party platform after setting up its own advantages. Amazon and Dangdang are also the same mode. It is also beset with third party platform fakes. Lu Zhenwang said that for the electronic business platform, it is not realistic to completely avoid counterfeit goods, and we should minimize this problem through a reasonable mechanism. At present, the fake goods are more than the distributors in the third party businesses, and the distributors should be supervised and screened.