Analysis Of Chain Store'S Unconventional Promotion

< p > < strong > (1): unconventional < a href= "//www.sjfzxm.com/news/index_c.asp >" promotion < /a > characteristics: < /strong > /p >

< p > 1, instructive.

When dealing with unconventional promotion activities, there are usually activities plan providers who give comprehensive guidance to chain stores in terms of scheme operation, procedure, scale and media dissemination.

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< p > 2, thematic.

Unconventional promotional activities generally want to impress the consumers. Therefore, the mobile operators will put forward an attractive activity theme and slogan in the whole activity so as to attract more people's attention.

For example, "calcium insurance" is needed in a factory's theme activity.

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< p > 3, timeliness.

Non conventional promotion activities will have a certain duration of activity, and the timeliness of "overdue waiting" is also an important feature of unconventional promotional activities to attract eyeballs.

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< p > < strong > (two): application category of unconventional promotion: < /strong > < /p >

< p > suitable for operation groups: large and medium enterprises and < a href= "//www.sjfzxm.com/news/index_c.asp" > chain store < /a > /p >

< p > suitable for operation cycle: suitable for staged promotional activities, with a certain interval period, usually separated by month, quarter, half year and year; < /p >

< p > suitable for operation sites: large outdoor locations or hypermarkets, and can also be arranged according to the form of promotion outlets.

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< p > < strong > (three): unconventional promotional activities < a href= "//www.sjfzxm.com/news/index_c.asp > > notices < /a >: < /strong > /p >

< p > the process of developing unconventional promotional activities is much more complicated than regular promotion. Chain stores also need to consider comprehensively from cost, negotiation of venue selection, promotion team, after sales service, media interaction, promotion material support and so on.

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< p > before doing unconventional promotional activities, chain stores should understand what consumers are thinking in the near future, what purchase preferences they show, what aspects of consumption and promotion information they receive and so on.

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< p > the theme of sales promotion which accords with their tastes will be more moving to the hearts of consumers.

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< p > aiming at buying preferences, we can develop a sales promotion with additional benefits and satisfy consumers' preferences and preferences, which can win consumers' long-term trust.

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< p > aiming at the current popular or identical promotional information, it is possible to form a brand new pmission power by innovating the sales promotion form and theme content.

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< p > when doing unconventional promotion, we should observe the market dynamics and competition trends at any time, and introduce countermeasures according to the promotion and interception of competing products.

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