70 Italy Fabric Merchants Join The Group To Take Part In CHIC2014.

In from March 26 to 29, 2014, the twenty-second China International Clothing and Accessories Fair (hereinafter referred to as the " CHIC2014 Held in a grand ceremony. In this exhibition, nearly 70 Italy local organizations were organized by the Italy Trade Commission (ICE). Fabric The clothing production enterprise participations in the exhibition, the brand total number as many as 80, jointly displays the 2014~2015 autumn winter new product. It is understood that nearly 70 enterprises participating in the exhibition are from different parts of Italy, including Lombardy, Venetian, Julia, PieiTe Monte, Liguria, Emilia, Rome, Nirvana, Tuscany, Lazio, Markey, AWU Po, Campania and Puglia.

The momentum of foreign enterprises to join together is strong.

Since 2002, the Italy Trade Commission has launched the promotion activities of Italy fabric and garment enterprises stationed in the Chinese market. Since then, in order to enter the emerging market with great potential, with the promotion and support of ICE, Italy's small and medium-sized fabric and garment enterprises and Italy's favorite high-end local brands. Clothing brand Step by step towards overseas, and have established good cooperative relations with Chinese enterprises.

Lai Shiping, chief representative of the Beijing Office of the Trade Commission and Antonino Laspina, said: "compared with other types of exhibitions, the exhibition of CHIC2014 in China is undoubtedly an extremely important opportunity and means for the Italy government to open up the Chinese market and display its local culture, and the importance of the government to CHIC2014 is reflected in the scale of the booth and the size of the site." The Italy pavilion has an exhibition area of 2340 square meters. In addition, the exhibition center has set up a fashion center area. During the exhibition, 5 brand press conferences are arranged to show the brand style and characteristics of Italy exhibitors. The exhibitors include men's woven garments, knitted garments, fur garments, shoes bags and all kinds of garment accessories. These exhibitors represent the product quality, design concept and trend of Italy's fabric and clothing field to a certain extent.

In addition, the Italy Trade Commission has used special decoration and matching decorations in order to display the Italian costume culture and brand fashion more visually. It is understood that compared with other exhibition groups, the exhibition area and exhibition scale of this Italy exhibition group are very large.

Quality technology achieves industry advantage

Fabric and garment industry is one of the important pillars of Italy's economic development. In Italy, there are 420 thousand employees and more than 5 thousand enterprises in the industry. It is the third largest exporter of fabric and clothing in the world, after China and Germany. This traditional industry created the trade surplus for Italy only after the machinery industry. Italy exhibitors took an active part in CHIC2014, showing their close attention to the growing Chinese market. At the same time, they also showed that Italy enterprises had great interest in cooperation with Chinese enterprises.

Lai Shiping (Antonino Laspina) said: "the fabric and clothing products in Italy are renowned worldwide for their unique design styles, high-quality fabrics and processing and manufacturing, and have made important contributions to the development of China's fabric and clothing consumer market. The export of Italy fabrics and garments in China has been expanding, increasing by about 10% each year. Especially in 2013, the proportion of Italy's clothing exports in China increased by about 13%, amounting to 844 million US dollars, accounting for 18% of China's clothing imports. It is China's largest source of clothing imports. "

In addition to its unique fine patterns and printing, the quality and technology content of Italy's fabric and garment industry has achieved its industry advantages. In addition, Lai Shiping also said that due to the rapid development of fashion culture in Italy, the "slave era" of big brands has become the past. Italy should integrate local culture with fashion innovation and become a "rising star" in the world's big brands.