Underwear Big Flashing "Middle Needle"

"Middle needles" is China's needle cotton. Spin The traditional trading platform of the product industry, which plays a role as bridge and link in brand marketing and market development, has also become a booster for enterprises to create brands. Today's China's knitting industry has entered a competitive era based on the three elements of "full channel, full mode and full resources". Technology innovation represented by mobile Internet and big data is affecting, subverting and changing the ecological environment of the whole industry, and it also provides new opportunities for the development of enterprises. In this session, big enterprises will become the forerunners of market acumen.

Fei Haifen, executive deputy general manager of Bosideng, said that in the new era and the new situation, the competition mode is quietly changing. Bosideng must complete the transformation to the new ecology of the needle spinning industry. As the industry's "vane" and "booster" brand, the "China Acupuncture Association" has the guiding ability to enhance the development trend of the needle spinning industry and the integration ability of service resources, which is also an important reason to attract Bosideng to participate in the exhibition. At the same time, it provides a good display platform for Bosideng's "Bosideng underwear" to span the "Bosideng knitting products".

For many years, Li Chunjia, the vice president of the industry, has been participating in the "leading needle" brand in the industry. The brand communication has entered the era of all media communication in the mobile Internet era, and the "Acupuncture Association" is also keeping pace with the times. It is a communication position that is determined to lead the industry transformation development. Chen Pingsheng, Minister of the brand of Lingsha underwear, said that "joining the" needle club "is to promote and promote the company's image and brand products through exhibitions. Apart from that, it is particularly important to exchange market information with the target customers at the exhibition. Bonas, director of brand Hong Tingjie, said that "China needle Association" is the largest, largest and most influential professional exhibition in the domestic household textiles and underwear industry. It attracts millions of people every year. As one of the industry representatives, she also hopes to show Bonas's brand charm on the one hand, and attract more outstanding friends to work together to make Bonas's fashion career bigger and stronger.

The "city life Pavilion" of big names is also dazzling at the exhibition. Bosideng builds the "city life Pavilion" project with all kinds of needle spinning products, creating new sources of commercial value. Besides leading underwear products, there are nearly 10 categories of small underwear series, socks and trousers series, four seasons home clothes series, towels, scarves and so on. "Bao NAS life hall" will also be launched in this session. Bonas learned from ZARA, UNIQLO, H&M, GAP and other international. clothing The successful operation mode of the brand, combined with the characteristics of the Chinese market and the core of customer value experience, creatively put forward a new business model of "one-stop shopping experience of all kinds of personal clothes". Through this mode, Bonas incorporated the strength of single category manufacturers in the industry, and built a new business platform with unified brand image support and standardized operation mode. In the 320 square meter museum, Bonas's 16 categories of products include household clothing, underwear, socks, shorts, swimsuits, bra, thermal series, children's series, scarves, towels, Hat The overall appearance of gloves and gloves brings new feeling to the audience and consumers.