CHIC Will Undoubtedly Become The First Stop For Overseas Brands To Enter China.

< p > compared with previous years, apart from Austria, Turkey, Sri Lanka and other new members appearing on the list of CHIC overseas exhibitions, there are also the world's top high-ranking Custom Brands, including the Saville street Henry Poole in the United Kingdom, the high-end multi brand store Upper Luxury in Europe and the United States, Anja Gockel in one of the top five designer brands in Germany and Europe, and Peter Kaiser in Europe's high-end footwear products, and the first combination of wearable high fashion brand MOON MOON, which is a good thing for Sun Guowei, general manager of Beijing China World Trade Center International Exhibition Co., Ltd., Sun told reporters that compared with other domestic exhibitions, the overseas exhibition group maintained a growth rate of nearly 10%.

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< p > < strong > the advanced custom on Saville street is < /strong > < /p >.

< p > in recent years, the advanced custom in Chinese market has been surging in a dark fashion. The famous designer studios in China are all thrived due to the custom made by celebrities. It is said that a custom designer wedding dress is often hundreds of thousands of yuan RMB, which has made many European brands beset with anger.

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< p > Sun Guowei told reporters that the British Royal Henry Poole (Henry Poole) men's clothes represented by China Heng Long Heng Long Industrial (Hangzhou) Co., Ltd. will also appear in the CHIC exhibition at the Henry exhibitors. The company has its own brand name Hanloon (Heng Long) brand men's clothing, the agent brand has the Royal Henry Poole (Henry Poole) brand men's suit, Ascot Chang "Shi Ge" brand shirts, are mainly customized, and constantly introduce advanced clothing, accessories and tailoring technology in Europe, cooperate with sales and market operation, so as to provide tailor service for westerners and tuxedo for the consumers, and now there are 11 branches in the country.

This time they are going to bring the original custom of Saville street to the Chinese market.

Not only is the CHIC overseas exhibition area so, this year's menswear custom area in China's exhibition area will be enlarged.

China's men's wear is accelerating at the pace of customization, and the popularity of international brand customization needs to be further communicated to consumers in China.

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< p > < strong > help international brand effective docking < a href= "//www.sjfzxm.com/news/index_c.asp" > Chinese market < /a > /strong > /p >

< p > in the communication with overseas exhibitors, Sun Guowei deeply realized that for overseas brands, the Chinese market has a high degree of awareness, and their desire to enter the Chinese market is very strong.

"Who can help us get the fastest and most effective docking with the Chinese market?" this is always the most concerned issue for overseas brands.

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< p > Sun Guowei believes that CHIC is a two-way channel that helps international brands and Chinese buyers understand each other. The impression of Chinese consumers is that other brands, such as LV and Chanel, are not well-known for consumers. Most of these brands do not understand China and the Chinese market, so it is very important to provide sufficient information for Chinese market.

"At the same time, we will make suggestions in various aspects, such as plation, preparation of Chinese materials, pportation, customs and so on."

Sun Guowei said.

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Ceng Qi, senior project manager of Beijing P China World Trade Center International Exhibition Co., Ltd. told the clothing times: "according to the purpose of the exhibition, the Ministry of investment is targeted to invite buyers, categorize and analyze the purpose of all overseas exhibitors, so as to invite buyers accordingly.

For example, most of the exhibitors of the German Pavilion are large companies, many of them have not yet entered the Chinese market, so the primary purpose is to find general agents or partners in the country, while the Italy Pavilion is dominated by small and medium-sized enterprises. They mostly want to receive orders, find wholesalers, and buy buyers.

We will invite buyers separately according to their circumstances.

Zeng Qi said that in fact, starting with the first phone call or the first mail of the intentional enterprise, their service has already started.

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Zeng Qi also talked about the different needs of overseas exhibitors. He cited a few examples: "some of the larger brands, they look forward to finding partners, such as the establishment of a joint venture joint venture, through China's partners to help them promote the brand in the Chinese market." P

It is to find enough qualified agents to promote the market at all levels through the way of the national general agency.

For some small brands, they do not have enough strength to enter, so they will continue to attend exhibitions, introduce products to Chinese buyers, and at the same time get feedback on the Chinese market in this way.

Since 2011, the Chinese market has been showing a new change, that is, the small and medium-sized brands in Europe have received many orders from China, and the brands of France and Italy are also well represented. In the 2 months after the exhibition, the staff of the Exhibition Department of the China World Trade Center exhibition found that they could find buyers through CHIC, and they would also receive orders from some buyer shops and multi brand stores when they were tracking and visiting some exhibitors. "

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"P > Zeng Qi added:" some Chinese market experts also said that China's well-known multi brand stores may not be many, but in fact many two or three line cities, many people set up their own buyers shop, they are more willing to introduce brands from Europe and the United States for sale.

In addition, Chinese buyers can be seen in many foreign exhibitions, and most European brands feel the changes in the Chinese market.

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< p > < strong > the brand with moderate price and changeable style is less popular than /strong > /p >

< p > Sun Guowei said that many of the "a href=" //www.sjfzxm.com/news/index_c.asp "German brand" /a "which he came into contact with is of high quality and high price. He does not win the trend. Therefore, German brands have seemingly unfashionable characteristics. They are somewhat confused about the new products and new markets of Chinese consumers, and prudent Germans want to develop the global market in a direct way, and the performance on CHIC is not as good as that of the Korean counterparts.

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< p > compared with European and German brands, Sun Guowei believes that Korean clothing is very close to the Chinese market in terms of price and fashion. Besides, the current China Japan Korea Free Trade Zone, which is now very hot, has made Korean enterprises expect highly of the Chinese market, and the Chinese market has also embraced the Korean brand with high popularity and fashionable price.

German brands are expected to enter the Chinese market at a more robust pace, so German brands need a gradual process of training.

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< p > "I also introduce how to do business in China.

Germany's traditional practice, but also wants to open their own outlets, they will be very careful. The growth of the direct store is relatively cautious. We are discussing whether there is a more secure way.

Of course, they also know that any business model has risks. That's why CHIC asks experts to teach enterprises how to expand in the Chinese market every time.

We will objectively analyze whether the other party is suitable for exhibitors, whether the needs of the other parties are consistent with our positioning, and whether they can be satisfied.

Zeng Qi added.

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< p > Zeng Qi said that those exhibitors who were harvested on CHIC were mostly of moderate price, high popularity, fast changing styles and popular brands.

And some brands with high quality and high price will be more resistant to the Chinese market.

In addition, Zeng Qi emphasized that the consumption potential of the Chinese market is still huge.

While luxury brands are flooding the market, consumers want more personalized, fashionable and moderately priced light luxury brands to enter China.

There are also some foreign designer brands who want to cooperate with the designers of large Chinese brands.

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< p > Sun Guowei emphasized that < a href= "//www.sjfzxm.com/news/index_c.asp" > CHIC < /a > as a two-way channel of industrial communication at home and abroad, it also provided some Chinese exhibitors with opportunities for docking.

Sooner or later, Chinese clothing will take the road of internationalization. Some brands have begun to try, such as Bosideng, Jiangnan cloth and so on.

To enter the international market, enterprises need to have enough brand awareness. It is also important to have their own design ability and knowledge accumulation, channel and law experience in international brand operation.

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