Domestic Luxury Consumption Fell 18.8%, A Ten Year Low.

< p > behind the failure of luxury brands to open stores in China is the weakness of overall industry consumption.

According to the latest data from the World Luxury Association, during the seven days of the Spring Festival holidays, the total consumption of Chinese people outside the a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > amounted to US $6 billion 900 million, down 18.8% from the same period last year.

Domestic luxury goods consumption totaled about 350 million US dollars, down 57.8% from the same period last year, and fell to the lowest level in ten years.

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Guo P, who has just returned from Switzerland, told reporters that she only bought two pieces of "a href=" //www.sjfzxm.com/news/index_c.asp "/a" with a price of about 40 thousand yuan. Because Switzerland has no obvious price advantage other than watches and other European countries, we did not buy other luxuries.

Most of our group friends bought their watches by themselves, and the prices were between 50 thousand -15 yuan. They did not see the purchase of hundreds of thousands of yuan, or buy a few watches at a time.

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< p > above has become a microcosm of Chinese shopping abroad.

Reporters also found that this year's Spring Festival overseas travel consumers are more family oriented, the number of consumers traveling at their own expense is higher than in previous years.

Compared with business travel, traveling expenses of travelers at their own expense are low.

The number of consumers buying top luxury brands, high-end watches and jewellery is decreasing.

A senior tour leader of a travel agency in China said that as the price of tourism products decreased year by year, the proportion of people travelling abroad increased. The purpose of many outbound tourists is to play instead of shopping.

On the eve of the Spring Festival, the European group was very rational, and there was no collective crazily rush to buy luxury goods.

Among them, cosmetics, fragrances, bags are high purchase rates.

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< p > France Paris Spring Department Store < a href= "//www.sjfzxm.com/news/index_c.asp" > Celine < /a > brand sales personnel also quite agree, it is understood that the Spring Festival on the eve of spring Paris department store in addition to Chanel doorway line up, there are not many other brands.

It was already very busy at that time, and the overall situation was not ideal this year.

As for the sales figures and sales volume during the Spring Festival, the reporters did not receive specific answers.

Paris Spring Department Store Loewe brand sales staff said, from this year's Spring Festival consumers purchase amount and quantity is not difficult to see, the probability of self use is far greater than the probability of gift giving.

This may be one of the reasons for the decline in consumption.

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More than 60% of the 45 international retailers failed to achieve the goal of opening stores in China, according to p survey.

This is mainly due to difficulties in location selection and "three public" consumer restraining and other reasons, so that most enterprises have postponed their expansion.

Survey shows that Prada, Burberry, Gucci and other international brands have not achieved the number of shops.

It is understood that Prada plans to open 7 stores last year, but actually only opened 4, Burberry opened 8 stores, less than 11 of the target level; Gucci plans to open 10 new stores last year, but the actual number of shops opened to zero.

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