"Advanced Customization" Launched The Close To The People Price To Win The Broad Market.

< p > < < a href= > //www.sjfzxm.com/news/index_h.asp > > advanced customization < /a > has become more and more familiar with people. In Europe, Royal aristocrats and rich businessmen have always regarded a pair of hand-made shoes as a symbol of honor. < /p >
Before P, you may only be able to customize your shoes in luxury stores such as Salvatore Ferragamo, BALLY, Tanino Crisci and so on. But by the end of this year, you can customize a pair of shoes in Kangnai's customized shoe store in Hangzhou, and the price will only float 50% on Kangnai's original a href= "//www.sjfzxm.com/news/index_x.asp" shoes. This is the price of custom-made people. < /p >
< p > it is understood that this year, Kangnai group will fully promote customized shoe stores in the second tier cities nationwide, and Hangzhou will also develop this year. Zheng Laili, vice president of Kangnai Group Co., Ltd., said that the customized shoe store made Kangnai go to the high-end market and become competitive with the international brand. < /p >
< p > < strong > "Kangnai family" positioning "advanced customization" market < /strong > /p >
< p > Kangnai Group Co., Ltd. was founded in 1980. The main middle and top grade Kangnai brand shoes have world-class shoes making technology and equipment, and the average annual output of medium and high grade leather shoes is about 10000000 pairs. In 2012, the company began to focus on the market of "advanced customization". < /p >
< p > last January 11th, Kangnai's first boutique shoe shop was opened in the "a href=" //www.sjfzxm.com/news/index_p.asp "Wenzhou" /a "District, bustling area, Fu Street, the brand of customized shoes is" Kangnai family ". < /p >
< p > Zheng Laili, vice president of Kangnai Group Co., Ltd., told reporters that the establishment of customized shoes stores is based on the quality of life of the people has been raised to this level. "Before, consumers bought shoes to protect their feet, and now they go up to the level of pursuit of comfort and personal taste. Because customization is tailored to everyone's foot shape, it can ensure the comfort of shoes, and in appearance, it is also made according to the requirements of consumers, which can achieve beautiful requirements. Zheng Laili said that a pair of advanced customized leather shoes is a creative process shared by designers and guests. In addition to customizing the customers' feet, we should also understand the customers' temperament and personality, and then work out the final design with the shape, face and temperament of individual customers. Therefore, custom-made shoes always give customers the most appropriate feeling. < /p >
< p > < strong > the average price of the customized shoes is three thousand or four thousand yuan, < /strong > < /p >.
< p > before making advanced customized leather shoes are all foreign luxury brands. Where are the advantages of "Kangnai family"? < /p >
< p > the price of close to the people is the first killer of Kangnai family. If it is the existing style in the shop, the customization price is only 50% higher than that of the original leather shoes. For example, a customer sees a crocodile skin shoe with a retail price of more than 18000 yuan in the store, which needs to be customized, plus a 50% service charge. This service charge includes foot type measurement, hand made last, style design and sample making. The style is chosen by the guests in the display cabinet, and the skin of the leather shoes can also be selected by the guests themselves, but at present, they do not accept the styles of the guests themselves. < /p >
< p > Zheng Laili told reporters that although the cheapest custom leather shoes in the shop cost more than 1000 yuan, the average price of shoes is 3000 to 4000 yuan, which can compete with some international brand shoes. < /p >
< p >, meanwhile, Cheng Yi, manager of Kangnai BOUTIQUE CUSTOM shop, told reporters that quite a few were young people to customize wedding shoes. For such a big event in marriage, "such a price can also be accepted and recognized by them." < /p >
< p > "Kangnai family" customization process: first, the customers choose the style in the display cabinet, then confirm the stocking of the shoe material, then make an appointment with the foot surveyor to measure the foot type. After entering the process, we began to make hand-made last, style design and sample making. < /p >
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< p > "Kangnai family" custom made shoes are handmade shoes. It seems to be only a pair of shoes, but its appearance needs to be passed through foot type measurement, hand made last to style design, model making and leather selection. "We need to experience 280 processes and meticulous production of nearly 300 craftsmen," a Kangnai Group official said. < /p >
< p > the first guest of Kangnai BOUTIQUE CUSTOM shop is a young overseas Chinese in Italy. He customize the "Kangnai family" as a wedding wedding shoe. In fact, the overseas Chinese originally intended to return to Italy to customize the wedding shoes, and saw the Kangnai favorite boutique display cabinet with its favorite style. After inspecting Kangnai's related technology, he placed an order. < /p >
< p > from the "first guest" feedback message, customized shoes are more comfortable and more comfortable than bulk shoes. "The Kangnai family" Kangnai group responsible person said: "each foot is not the same, customized shoes can make up for the difference in the details of mass production shoes." < /p >
< p > < strong > Wenzhou store sells 625 pairs of shoes with a total price of 1 million 750 thousand < /strong > < /p >.
< p > last year, the sales volume of Kangnai Wenzhou custom made products reached 1 million 750 thousand, with a total of 625 pairs. Cheng Yi told reporters that the average size of the shoes was 40 pairs per month. The main target consumers of "Kangnai family" are high-end business people, such as entrepreneurs and company executives. Before, some customers went to Italy and other countries to customize them. < /p >
< p > Cheng Yi said that under normal circumstances, the custom of "Kangnai family" takes two months, "if the guest has special time requirements, it can be shortened to 1 and a half months". < /p >
< p > because last year's sales were good, Zheng Laili plans to continue to build customized shoe stores this year. According to the consumption ability and taste of local consumers, customized shoe stores are set up in the first and second tier cities, and a general city opens 1 to 2 customized shoe stores. A store will open in Hangzhou at the end of this year. < /p >