Quanzhou'S Export Growth To Russian Shoes And Clothing Is Inseparable From Brand Strategy.

The positive effects of Russia's accession to the WTO on Quanzhou's exports are emerging. The data changes before and after the accession to the WTO can best illustrate the problem: according to statistics, Quanzhou entry-exit inspection and Quarantine Bureau conducted inspection and quarantine export to Russia from 1 to August this year.

The 923 batch of products was valued at $37 million 825 thousand, with a slight decrease in batch and value year-on-year.

In the period from September 1st to October 22nd after Russia's accession to the WTO in August 23rd, the inspection and quarantine department exported 192 Russian textile and apparel products, valued at 6 million 660 thousand and 100 US dollars, up 97.94% and 87.11% respectively over the same period last year.

The average tariff level is gradually decreasing.

Against the backdrop of the global economic downturn, Quanzhou's exports amounted to US $8 billion 770 million in the first 9 months of this year, an increase of 8.8%.

In the industry view, Russia's "accession to the WTO" has created a better market environment for enterprises, and Quanzhou's light industrial products or usher in the export of spring.

Russia's manufacturing of light industry is relatively weak. Before entering the WTO, these industries have maintained high tariffs, such as 12% of the tariff on wool textiles and 30% of leather garments.

After joining the WTO, the average tariff level of Russia will gradually decrease from 9.5% now, to 7.4% in 2013, to 6.9% in 2014 and 6% in 2015.

Russia's tariff reduction will undoubtedly greatly reduce the export cost of our enterprises and further increase the export of superior products.

In fact, Dehua ceramics, Nanan stone and Jinjiang stone lions.

Take...

Almost all of Quanzhou's traditional products have a huge market in Russia.

As the seventh largest trading partner of Quanzhou, Quanzhou exports to Russia more than 2 billion yuan a year, especially shoes and clothing, toys and other light industrial products.

Combining brand strategy to occupy the market

"In just a month or so, Quanzhou's export to Russia has been greatly boosted, which is closely related to the brand strategy of our city's enterprises."

Analysts say the Russian market is in the stage of brand formation for light industry.

By registering its own trademark in Russia and increasing the design input for Russian products, the enterprise will increase the value-added of the product continuously, not only to greatly improve the brand awareness, but also to reduce trade friction.

As an important textile and clothing export base and brand city, Quanzhou has a large competitive advantage.

Including Quanzhou, the world, XTEP, PEAK and other brand names of the footwear industry in Quanzhou, has begun to appear more and more in Russia's large shopping malls.

According to incomplete statistics, nearly 200 enterprises in Quanzhou have set up offices in Russia to further expand Russia.

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