Shishi Enterprise Striving For Brand Effect

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The enterprise already has certain superiority, the key now is how to borrow the "children's clothing production base" brand innovation development, take the road of brand creation.

Five star area a famous children's clothing enterprise Xu boss told reporters.

According to reports, at all levels of government and enterprises to work together, Feng Li "children's clothing production base" has been known far and wide, its scale efficiency is increasingly prominent.

At the same time, due to the gradual improvement of the facilities such as water, roads, electricity and sewage system, more and more children's clothing enterprises have taken a look at the potential brand advantage of "children's clothing base", not only many children's clothing enterprises

The old town moved to the base and attracted large numbers of small and medium-sized children's clothing enterprises in Jinjiang, Nanan and other surrounding areas.

In addition, in order to improve the technology content, many children's clothing enterprises have set up "children's clothing research and development center" or "children's clothing research and development center" or "

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During the interview, it was learned that most of the children's clothing enterprises at the base were in good condition, and many children's wear factories had the phenomenon that orders were too late to produce.

Fung Li street, based on the reality of children's clothing enterprises in the area, strives to give full play to the group strength and guide the children's clothing enterprise tree brand and grade to expand the production base for children's clothing.

It is understood that in the area of Fung Li, the area of Xiangjiang Road covers nearly 600 mu, plus the surrounding area has nearly 200 children's clothing enterprises, with an annual output value of more than 1 billion yuan.

This street carries on the unified planning and integration to the idle land in this area, and invites the city planning and Design Institute to carry out the scientific planning and design of the children's clothing production area. According to the principles of the factory buildings, office buildings and employees' living areas, with 1015 Mu as a unit, it strives to build the area into a children's clothing production base with reasonable layout, complete supporting, beautiful environment and orderly management.

In order to speed up the construction of "children's clothing production base", the street has actively raised funds, and built a northern section of Zhen Zhong Road, which is 26 meters wide and 500 meters long, and improved the infrastructure such as water, electricity, communication and sewage pipes. At the same time, in order to facilitate management, coordination and service, the "children's wear production base management office" was set up together with Feng Li Industrial and commercial office to establish "children's clothing base Red Shield station" to safeguard the legitimate rights and interests of children's clothing enterprises.

The brand name of "children's clothing production base" is set up at the two sides of the middle and two sides of the north side of the Middle Road, so as to enhance the brand image of the base.