How To Carry Out Marketing Reform In Clothing Enterprises

clothing

The problems that marketing reform must face are:

1, the company's brand has a certain influence, but for so many years, it is not very bad.

After all, there are only a few leading brands in the industry.

I can make the top ten, but it is hard to get into the top three.

Is this brand to be built first or in the process of training? This makes itself very contradictory, not making the brand first, no one knows the product of the company, and is unwilling to try to buy it.

First make a brand, always feel empty, throw lots of money, afraid to put it in.

Thus, in such hesitation, good marketing opportunities are missed.

2, the product structure is complex, many products.

Originally, there was no sort of combing, so the products that were sold well could not be made up, but the products that had not been sold were encouraged by the district managers to develop a big stall. As a result, after the goods were sold, they could not be sold.

As a result, the more the company sells, the more it sells, the more expensive it is, the less expensive it is to sell the brand, the less expensive it is for the staff to sell.

3, price: the lower the price, the higher the price.

Compared with the opponent, no advantage.

4, channel: it seems that no one has any opinion, after all, dealers are relying on marketing personnel.

At the same time, the front-line marketers dare not talk about the sink or fine operation of the channel. Only by establishing a sound operation guarantee system, with effective performance appraisal system, and strengthening effective monitoring of the operation process, can we really get out of the confusion of direct business operation.

Who wants to be relaxed but finds nothing to do? Actually, channels are aging, traders and random prices are all channels.

The problem is not mentioned.

5, promotion: old three, discount,

Rebate and regular gifts.

6, personnel: aging, but where to find the right people to go! Service slogan is the store service guests' guidelines and motto, and even commitment.

Service slogans should be displayed in regulations or slogans. The content should be concise. Generally, no more than three lines, even if appropriate, feel that the company has no mechanism to retain people.