2012CHIC- Trend Brand Exhibition: The Local Tide Brand Is Ready To Go.

(CHIC-YOUNG BLOOD) the special unit, "RelayFashionTalk" ShangHai Railway Station, is open to invite guests to the international sports brand and the famous independent tide card in Shanghai. Enjoy the TeaTime and share the trend of different fields.

"Relay Fashion Talk" invites international sports brands and famous independent tide brands in Shanghai to share the trend of different fields.

The indissoluble bond between sports and fashion

On the "Relay Fashion Talk" of the 2012CHIC- trend brand exhibition (CHIC-YOUNG BLOOD) special unit,

Sean, a very popular researcher, first talked about the reasons why international famous sports brands are closely related to the trend culture: sports brands do start from sports in their development, and then are associated with more popular culture such as music. For example, the relationship between basketball and Hip-hop is too close. Many basketball shoes have joined the cultural elements of black music, and gradually have a lot of connections with street culture.

Robbie of skateboard products Vans also shared the relationship between Vans as a skateboard product and the trend. "Vans is a brand that focuses on skateboard shoes, but now a lot of trend brands are also starting from the skateboard series, because this is a symbol of street culture.

Vans's new product line is to mix the concept of fashion with street culture.

Match the fashion. "

Local tide card strength

In addition to exchanges with sports major, "Relay Fashion Talk" ShangHai Railway Station also invited CLOT, EBLIS, CHairEYES, Corade, DEVILNUT and other independent directors to participate in the discussion. In addition, Metersbonwe's cross border product marketing department also attended the relevant personnel.

Around the day

The current situation and the future trend of development, the brand leaders agree that the most important problem facing the local brand is how to really integrate their culture into the brand rather than copying or copying foreign brands.

"The domestic trend is only just beginning to develop, but Rachel is developing rapidly, and there may be a plagiarism abroad, or imitation," said CLOT, head of public relations.

Domestic tide products should stick to something in China and compare with the local fashion attitude rather than simply imitate the foreign countries.

For more and more commercial brands are also entering the trend of the field, independent tide brand still expressed the insistence of self brand attitude: "do not take the development of over commercialization as the goal, the expression of small audiences, the participation of small groups is the spirit of many independent brands."

CHairEYES designer Zhou Yuan said: "if you insist on doing some of your favorite designs and expressing some slogan, such a way to do T-shirt, though you may not have many buyers at the beginning, but you are sticking to yourself, so many tide cards do not want to expand the development of excessive commercialization. In fact, this is also a good thing. Everyone has different concept of success. Some shops in Paris and New York have opened for more than ten years, they are still a shop. They may not have many styles every season, but everyone will pursue it.

They have been very successful in their field.

It's not how many stores in the mall, how much money it makes.

Cross border win win

When we talked about cross-border cooperation, the guests also expressed their views on different forms of cross-border cooperation.

EBLIS director Huang Min said: "the starting point must be the same for the cross border cooperation between the tide brands. The two brand cooperation is to improve both sides, not just sell the products better.

Brand building is a long process.

The purpose of cooperation is to raise brand awareness.

Zhou Yuan expressed the hope that more big brands could bring home original designers.

Before by

MTEE, a major cross-border cooperation project jointly launched by the mainland, Hong Kong and Taiwan, has been a major example of the trend of brand design by the three brands of mainland, Hong Kong and Taiwan.

The representative of Metersbonwe brand also shared the story behind the large-scale cross-border cooperation: "the United States' great disturbance" is actually promoting the concept of a new national product, and reproducing the classic elements of China so that designers can reproduce it and broadcast it through our big platform.

This is also rooted in the spirit of our brand, and we create our trend.

And designers from different regions have their own characteristics. For example, designers in Taiwan are closely related to each other, and they will meet regularly.

Designers in Hongkong are more influenced by the trend of Europe and the United States. They will soon respond to the latest trends in Europe and the United States, which will make us enjoy and have fun in the process of cooperation.