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175 Years Of Tiffany'S Brand Story (Two)

2012/3/13 11:22:00 39

Exquisite design, world-renowned

Since its establishment in 1837,

Tiffany

Always in the forefront of global design tide.

In 1850s, Tiffany founded the silverware studio, not only producing beautifully designed silver, but also the first design school in the United States.

At that time, the world exposition was an important stage to show all kinds of fantastic ideas.

Charles, Lewis and Tiffany were at the top of the silver market in the United States. They are eager to challenge the European market and push their sterling silver design to the international stage.

In 1867, Tiffany honored the silver craft award with gold, copper and enamel based luxury silver carving crafts at the Paris world exposition to commend its outstanding achievements in sterling silver craft. This is the first time a non American jury awarded the award to an American designer.

For a while, the whole world had an American luxury with its hall design and superb technology.

brand

With great attention.

In 1878, at the same time at the Paris world exposition, Tiffany became the first American jewelry brand to win the highest honor award by virtue of a superb Japanese style silverware, which was decorated with various metals and alloy fused with alloy, silver, brass, bronze and platinum.

Since then, Tiffany has won awards repeatedly in Turin, Philadelphia, Chicago and Saint Louis World Exposition.

In 1889 and 1890 at the Paris world exposition, Tiffany again won the gold medal.

Today, Tiffany's many luxurious silver works have become permanent collections of museums around the world such as the Metropolitan Museum of New York, proving that Tiffany is right.

Jewellery

And the immortal contribution of the art of decoration.

The Tiffany blue gift box with white ribbon is the perfect symbol of elegant style.

Tiffany's blue gift box Tiffany Blue Box

In 1878, Blue Book, the top jewellery of Tiffany, first used the unique color called "don't forget me blue" or "Robin's egg blue" for the first time. This color is later defined as Tiffany's Tiffany Blue, which is Tiffany blue.

According to Tiffany's brand history researcher, the color is attributed to the turquoise color widely used in jewelry industry in nineteenth Century.

Not long after, this unique and distinctive tone appeared in Tiffany gift boxes, shopping bags, advertisements and other publicity materials.

No longer just a color, it makes the Tiffany Blue Box (Tiffany Box) become an international symbol representing all the excellent designs of Tiffany.

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In 1940, the Tiffany flagship store, which was located at the fifty-seventh street and the junction of Fifth Avenue in New York, became a world-famous jewellery hall.

The symbol of Tiffany's blue box is always accompanied by Tiffany jewelry, symbolizing elegant and magnificent beauty, unparalleled design and perfect flawless jewelry craft.

Because of this, the introduction of Tiffany's blue box has aroused great repercussions. Customers are pouring in and competing to inquire about this gift box.

In 1906, Mr. Charles Luis Tiffany made a famous statement in the The New York Sun: "no matter how high the price is, the Tiffany blue gift box will not be sold separately, but only if you buy your favorite jewellery." "Mr. New"

The classic Tiffany Blue Box? Carries the two great heritage of the brand: innovation and design. Its appearance is often heartbeat and full of anticipation.

This world-renowned TIFFANY BLUE shows the perfect quality, the breathtaking beauty and the legendary romantic atmosphere.

Everyone who sees Tiffany's blue gift box can instantly identify the supreme quality and elegance of the gift.