Brand War Again &Nbsp Billows; Consumers Sue Jordan Sports Dealers.

Jordan sports Limited by Share Ltd (hereinafter referred to as Jordan sports) trade mark, trademark risk barrel finally detonated, in February 23rd, CCTV host Rui Chenggang broke the news in micro-blog, Michael Jordan has commissioned a Chinese lawyer to sue Jordan sports. As soon as the news came out, the following reports were followed by the major media. Careful readers will find that most of the news in the last metropolis understatement of consumers' prosecution of Jordan sports dealers.

It is reported that at the beginning of this year, there are Consumer Commissioned by the Beijing strategy Law Firm lawyer Jordan sports dealers to prosecute to the Haidian court, said Jordan sports dealers sell with "Jordan" trademark sports shoes, but in the sales process did not tell consumers "Jordan" trademark and basketball star Jordan has nothing to do, to consumers misleading and fraud.

As far as Michael Jordan is concerned, he is a famous basketball star in the United States. In his litigation documents, he said Jordan's trademark of sports brand used his Chinese spanlation name and infringed his right to name. And consumers claimed that Jordan sports dealers sold "Jordan" sports shoes and shoes to constitute fraud. Two although the plaintiff and defendant are different, they all involve Jordan sports. This inevitably leads people to speculate whether the two case is a suit of "combination boxing" that Michael Jordan has carefully produced.

At present, this possibility does exist. First of all, though the consumer's prosecution of Jordan's sports dealers is not directly aimed at Jordan's sports, the indictment shows that the main reason for his lawsuit is that Jordan's "Jordan" trademark has not explicitly removed the relationship with Michael Jordan, which constitutes misleading and fraud. This shows that the consumer and Michael Jordan both refer to the "Jordan" trademark of Jordan sports, which has the same litigation purpose. Secondly, for Michael Jordan, if someone can sue Jordan's sports dealer as a consumer, it will greatly benefit Michael Jordan's right of name infringement lawsuit against Jordan sports. This is because, as a well-known foreign celebrity in China, if a corresponding fan brings up a similar lawsuit, it will not only win the moral support of quite a few Chinese fans, but also enhance the Chinese public's intuitive understanding of Jordan's sports illegality, and exert more pressure on Jordan's sports. Finally, in terms of industry, the two suits are directed against Jordan sports and its dealers. In other words, they are targeted at the producers and sellers of "Jordan" commodities, not only related to the production process of "Jordan", but also to their circulation and sales process. If Michael Jordan and consumers join hands, they will be able to accurately attack the whole process of production and sale of Jordan's sports. This will undoubtedly give Jordan more pressure on sports, so as to gain more bargaining chips and enhance the possibility of winning the lawsuit.

　　 Jordan Recently, a statement said: "Jordan and people's love and recognition of Jordan's name were established by me. When you see the Jordan brand in the United States, you will think of me Brand Michael Jordan. I was very disappointed when I learned that other enterprises had used my Chinese name, number 23 and even tried to use my child's name to carry out business activities without my permission. I take this action to protect my name and brand. We live in a competitive market. Chinese consumers, like consumers in other regions, have many choices when buying clothes, shoes and other commodities. Chinese fans have been very supportive of me and I am very grateful for that. I think they have the right to know what they want to buy. "

Combined with the above statement, it is not difficult to see that Michael Jordan, the legendary basketball legend, is not only good at using the sign fake action on the NBA field, but also good at using the lawsuit "combination boxing" in the litigation field. And the two suits can be regarded as horns at the present time. Michael Jordan Rights protection brings great benefits.