Six Major Secrets Of Successful Sales Of Children's Clothing Stores

In open Children's wear In the process of starting a business, Promotion Discount is the best way to promote sales, sales promotion activities should be combined with customer relationship management, through giving profits to customers, strengthening the relationship with customers, and cultivating customer loyalty. Then your sales promotion activities can be made vivid.

In the children's clothing shop. Entrepreneurship In the process of sales promotion, discount is the best way to promote children's clothing. Sales promotion activities should be combined with customer relationship management, through giving profits to customers, strengthening feelings with customers and cultivating customer loyalty. Then your sales promotion activities can be made vivid.

　 1, period

That is, the duration of discount should not be longer and better. This is also particularly important. Home textiles The discount cycle is too long, but it reduces the consumer's determination to buy immediately, and it is more appropriate to control it for 10-15 days. This takes into account that consumers know the information about discounts and offers a buying cycle for dowry and new house decoration, and can also take time to oppress, such as the first five days, enjoying special offers.

　 2, way

That is, what discount should be adopted. This is often ignored by many home textile enterprises and distributors, because for simple durable goods such as bed, carpets, quilts, pillows and so on, simple price discounts do not increase consumers' motivation and frequency. Therefore, adjusting the way of discount is the key to stimulating consumption.

　 3, timing

It is the best time to decide when to discount. Now many home textile dealers choose 51, eleven, new year's day and Spring Festival. These marriages and relocation peak periods are carried out, but all home textile enterprises are doing so, and the results will be discounted for you. For example, making special events and news, or clearing out big business in the off-season are worth digging deeply.

　 4, degree

That is to say, the extent of discount and the margin of profit can be used to attract customers and not lose profits. Generally speaking, today's bed products are sold at a high price in many stores. Between 10 percent off and 5% off, in order to boost sales during the promotion period, we must consider the low price of some popular products and attract people, such as pillows, caterpillars, pillows and so on. Overall, the sales promotion period is higher than 20 percent off, the effect is not very good, but in order to consider its own profit, the overall discount control is between 30 percent off and 22% off, which is more suitable. Of course, for a product that has been overloaded for more than a year and a half, the discount can be reduced to cost price in order to return the funds.

5, scope

It is critical to determine which items are discounted, and why we need to know why we should discount these commodities and see whether they meet the purpose of discount. For example, now whether the new products will be discounted, first of all, considering the regional characteristics of the new products, such as the very gorgeous four piece sets, are not popular in a certain area. Even if there is a relatively large discount, they may not be able to sell. Therefore, according to local conditions, according to the circumstances, considering these factors, deciding where to discount will be effective.

　 6, frequency

That is, the number of discounts in a year. Generally speaking, the customers who buy bed products have 1-2 times a year, so collect customers' communication methods, timely ask questions and warm up, increase the number of customers visiting, even if they do not buy, welcome to appreciate it, and skillfully ask consumers to recommend to their friends and family, of course, the premise is that the product customers are satisfied with using it. Research shows that selling products to potential customers by relatives and friends and other familiar people can reach as high as 80%. Sales to new customers recommended by existing customers are 3-5 times higher than that of new customers that no one recommends.

Xiaobian thinks that sales promotion is not a weapon to win. It is important that every promotion can give profit to customers. Although it is not wrong to buy mistakes, it is natural for consumers to consider the situation when they are doing sales promotion. This will naturally enhance their status in the minds of consumers and will be beneficial to the future development.