Xingcheng Swimwear "Aircraft Carrier" Industry Rises Strongly

"Let's take the 'Earth' to distribute Xingcheng swimwear, and let it be available wherever there is a sea Xingcheng swimsuit . "This has become the consensus of the city, which has become the consensus of the industry.

　　 Xingcheng swimsuit people are united by one goal and determined by one hope.

Let's look at a set of data: at present, 70% of the world's swimwear consists of made in China Of which 38.7% was contributed by Huludao Xingcheng. In addition to domestic sales, the products are exported to more than 20 countries and regions in Europe, the United States, Russia, Africa, Southeast Asia, etc; There are 71 independent brands, and "Kaidilong", "Diezi", "Boniz" and other brands have been registered in France, Russia, South Korea and other countries.

The trend of independent development, transformation and upgrading of Xingcheng swimwear is irreversible. Up to now, Xingcheng swimwear industry has 350 production enterprises, with an annual output value of more than 5 billion yuan, an annual output of more than 100 million sets, an annual export earnings of 100 million dollars, and more than 50000 direct practitioners. At the same time, many large-scale upstream and downstream enterprises have signed contracts and are about to settle down.

　 Internal and external "income", the formation of industrial clusters

In the 1980s, like other coastal areas, the associated effect soon appeared in Xingcheng, and swimwear workshops with supplied materials gradually emerged in many villages and towns in Xingcheng. After two generations of joint efforts and nearly 30 years of development, it is no longer appropriate to call these enterprises "workshops". With the gradual increase of swimwear enterprises, swimwear lining , cup, packaging, printing and dyeing, trademark printing and other auxiliary material enterprises. Xingcheng swimwear industry cluster naturally formed.

"In 1986, I carried my 100 swimsuits to Beidaihe, the seaside town closest to Xingcheng, and went to the first booth to sell them. I sold 1/3 of them and counted the money. All the hard work was forgotten," said Liu Xueyan, chairman of Xingcheng Yifeng Garment Co., Ltd.

"In 1994, I sold swimwear products to Moscow for the first time. At that moment, I finally realized the dream of the previous generation to go to the world," said Li Haifeng, chairman of Huludao Derong Garment Co., Ltd.

In 2009, Huludao Starway Sports Goods Co., Ltd. invested $4.896 million to acquire American Ingear; Huludao Derong Group invested 3.9 million dollars in the acquisition of Russian EGL Company; Liaoning Jiulong Group invested 3 million dollars to acquire Bank of Korea Herong Company?? So far, while occupying the domestic market, Huludao swimwear enterprises have actively expanded overseas markets, expanded development space and occupied a place in the international market.

Xingcheng swimwear is driven by such an endless group, which has gone from dream to reality, from an unknown small industry to the only swimwear industry cluster in China today. {page_break}

　　 Break through as a whole and stop "fighting alone"

On September 3, 2010, Xingcheng City was awarded the title of "China's famous swimwear city" by the China Textile Industry Association and the China Garment Association, becoming the first city in the national swimwear industry to win this honor. It seems that standing at this node, the voices of industry, government and enterprises gradually converge into one of the strongest voices - transformation and promotion.

The unique seaside tourism environment has created good conditions for the development of Xingcheng swimwear industry. However, looking back at the early days of entrepreneurship, Xingcheng swimwear industry was truly "fighting alone". Enterprises are basically developed on the basis of family workshops. Except for key enterprises with a certain scale, most of them are small in size, with weak R&D capacity, innovation capacity, production capacity and market adaptability. Many enterprises still exist as self-employed enterprises. The scale of leading enterprises also needs to be improved. Data shows that the scale output value of a single swimsuit enterprise does not exceed 100 million yuan. Inadequate teamwork, scattered existence of the industry, imperfect organizational structure, unclear development goals, and weak sense of self-discipline in the industry have led to malicious competition among enterprises in the industrial cluster, which has gradually pushed the industrial chain to a low-level vicious circle. At the same time, the supporting enterprises are not perfect, and the lack of large-scale weaving, printing and dyeing enterprises and auxiliary material production enterprises has also hindered the healthy development of Xingcheng swimwear industry. The overall product grade is low, and there are few high value-added products.

In addition, the swimwear industry in Xingcheng started at two ends. Many upstream accessories were purchased or imported from the south. The swimwear processing was mainly concentrated in the sewing process with low added value, which earned a smaller part of the commodity value, reducing the competitiveness of products. Undoubtedly, at the low end of the industrial chain, it does not have the right to speak about the industry, which also limits the development of the entire industry.

When the capital of an enterprise accumulates to a certain amount, it is necessary to consider industrial innovation. How to make use of the existing advantageous resources to achieve the overall breakthrough of the swimwear industry?

For a long time, Huludao and Xingcheng governments have actively taken measures to encourage and support the development of swimwear industry. Since 2003, under the guidance of the government, Xingcheng private swimwear manufacturers have begun to integrate the swimwear resources of the city in a self operating manner. Some key swimwear manufacturers form an industry consortium, and adopt the methods of integrating the production resources of their branches, introducing and updating production equipment in a unified way, purchasing large-scale general core equipment in a centralized manner, and sharing technical resources for CAD clothing design, to achieve the technological upgrading of the entire swimwear industry cluster in the shortest time and with the smallest investment, from low technology The transformation from low efficiency to high technology and high efficiency drives the overall improvement of the production scale and technical quality of Xingcheng swimwear. The demonstration and leading role of leading backbone enterprises has accelerated the development of swimwear industry.

　　 What enterprises need is exactly what the government needs to do

"The development of Xingcheng swimwear industry can be said to be based on the active guidance, support and service of the city and county governments, and is the successful cooperation between the government's' visible hand 'and' invisible hand '." Du Yuzhou, president of China Textile Industry Association, said that the government's "role" positioning is accurate after the industry has developed to a certain extent. As Sun Zhaolin, the secretary of Huludao Municipal Party Committee, said, Xingcheng is the largest swimwear production base in China, and expanding and strengthening the swimwear industry will promote Huludao to achieve a new round of industrial reform.

In order to promote Xingcheng swimwear to become a characteristic industry with industrial clustering, standardized management and diversified products, and to become a swimwear production base and distribution center throughout the country and even the world, the swimwear industrial park in Xingcheng Coastal Industrial Zone is under construction, leading large-scale enterprises and new projects to settle in the park, so as to enhance the cluster effect. At present, 7 swimwear production enterprises have settled down on the land with a planned area of 500 mu. Among them, Baihong, Yuzi, Melway, Hengtai and Sanqi have started construction with a total investment of 300 million yuan. As the first swimwear industry cluster in China, Xingcheng swimwear completed its first capital accumulation. More importantly, taking the next step will accelerate the internationalization of the entire industry.

On July 16, the swimming industry service platform project of Xingcheng Tiancheng Swimming Industry Service Co., Ltd., the first swimsuit industry cluster in China, was launched in Xingcheng Coastal Industrial Zone. The swimming service platform will become a swimwear product display platform, export trade window, enterprise alliance carrier, industry self-discipline management hub, swimwear technology research and development center.

The swimwear industry of Xingcheng is an important part of Huludao's economy, whether from the aspects of industrial structure adjustment, industrial cluster development, or from the aspects of improving the city brand, enhancing the city's competitiveness, and planning the industrial layout. It is undeniable that the rise and development of Xingcheng swimwear industry can not only enhance the market competitiveness of enterprises, but also play an important role in optimizing the regional industrial economic structure and alleviating the employment pressure in urban and rural areas. Although there are some problems in its current development, such as "small scattered but difficult", as long as it takes the development road of "government industry university research trade" and takes strong measures, it is believed that it will become the leader of Xingcheng's light industry development and the beacon of Xingcheng's small and medium-sized enterprise cluster development.

Based on the core task of accelerating the transformation of economic development mode during the "12th Five Year Plan", Xingcheng will take swimwear industry as the pioneer, integrate existing resources, promote industrial upgrading and extend the industrial chain. Xingcheng is planning a 100 billion industry, including 10 billion in swimwear industry, 40 billion in dyeing and finishing, warp knitting, spandex, nylon and other industries driven by swimwear industry, and 50 billion in polyurethane industry providing raw materials. {page_break}

This is undoubtedly a platform set up by the government for the development of Xingcheng swimwear industry cluster, an infinite stage where a beautiful and fashionable industry will perform brilliantly.