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Location And Operation Of Boutique

2010/10/27 11:20:00 48

One or two years ago, Miss Song's greatest personal interest was shopping and collecting fairy weird gadgets.

Complete set

The lovers' boutique is her favorite, and her friends always exclaim her shopping eyes. They say, "why don't we see these funny things in the street?"

Being flattered, Miss song could not help thinking: why not set up a boutique in line with local conditions? After the entrepreneurial idea came out, Miss Song listened to a lot of people in the industry and did Market Research in Tianhe District, which he knew well.

She knows that boutique shops are full of streets, but business is new. As long as there are sales of distinctive products, financial resources are still rolling in, such as the accord store of Tianhe South Road, specializing in the sale of nostalgia products. There are few in Guangzhou, and it is easy to "build up fame and wealth".

Finally, according to the current situation of competition, she has ruled out low-grade boutique and boutique toys, and plans to take advantage of the concept of "wedding climax" this year, focusing on three categories of digital electronic toys, complete sets of marriage couple gifts and bedroom household boutique.

From the convenience store to understand the flow of people to the site, Miss Song used the business case she had seen when she was a secretary in a foreign company.

It turned out that the 24 hour convenience store invoices at the lower right corner tend to indicate that this is the number of sales activities on the day; if you shop at the convenience store for three consecutive nights, you can easily calculate the flow of people at the convenience store.

In this way, she compared the "convenience store" traffic volume of 7 prosperous commercial areas, and found that the traffic volume of Beijing road was 5.5 times the average of the other six places, so they decided to choose Beijing road.

After waiting for half a year, she finally rented a pavement on the first floor of Ming Sheng square, with a monthly rent of 7000 yuan.

The effect of selling products by category is quicker than that of a few days before opening, although Miss Song gradually finds a family facing the opposite side.

Boutique

Product prices,

type

They are all equal to their own products. Their product characteristics are not as good as their own. They can be sold faster than themselves.

After careful observation, she finally discovered the secret: other people's products are displayed according to categories, giving customers a clear view, which naturally speeds up sales.

Thus, Miss Song made the following products: pillows, bedding, garbage cans, rolls and paper cans were classified into household products, mainly facing the sale of young housewives and wedding gifts; the key chain and necklace jewelry were classified into the fashion Q products series, mainly facing young women's sales; then the paired products and matching products were classified as "lovers gift" series, mainly facing lovers' sales.

In this way, all kinds of fist products can be displayed in the core position, and the visual impact on customers will be improved immediately. When old customers come back, they will easily find new products that they like.

After classified display, the speed of product sales has been doubled.

Secrets of success

The method of checking people's flow from nearby convenience stores has become a magic weapon for Miss Song's successful location. It can reduce the cost of investment by digging "relatively cheap" rents in large areas with large traffic volume.

We should change the traditional business people's emphasis on "image" instead of paying much attention to product display and improve the sales speed of all kinds of products.

market risk

Industry competition is strong. If we can not insist on the new season change, the attractiveness of customers will be greatly reduced over time.

It belongs to medium and high grade products, the price is more expensive, and can not become a daily essential consumer goods.

The market potential of Guangzhou boutiques is large, but the number of shops doing mid-range products business is still relatively limited. Besides, there are still a lot of uncultivated "virgin land" in the mainland market.

Site selection suggests that the products sold in this boutique are of medium and high grade, and must be oriented to customers with a certain consumption ability.

It is suggested that the commercial streets with white-collar workers should be set up, and the perfect residential areas can also be considered. However, the rent should not be too high. The monthly rent should be controlled below 15000 yuan.