How To Open A Shoe Store?

　　 Shoe store Site selection is the key to opening a shop. link It is also the first step in marketing. Only with the first step, can the marketing work be carried out step by step. So how do we choose the shop? Tan Ru, according to the marketing experience of the brand shoe industry, summarizes and refines the "three character classics" of the shoe store Site-A "look, count and compare".

At first glance

Generally speaking, we choose stores through newspaper advertisements, housing agencies, etc. Real estate Trade fairs, Internet and so on understand shop information, and then choose shops. According to expert analysis, there is a "37" rule in the shops market, that is, shops that rent information openly account for only 30% of the total, while covert transactions such as private transfers account for 70%. Therefore, before we open a shop, we must see more choices, go to the on the spot investigation, and search the source of stores extensively. In short, we should use forward-looking and dialectical vision to find our shoe store.

Main points of view: 1, professional footwear market; 2, large community shops along the street; 3, business district, shopping malls supermarkets concentrated; 4, bus stops, railway stations, hospitals, schools near; 5, bus stops, downtown area, etc.

Two calculation

Shop selection can not be based on feeling, it must use numbers to speak. Choosing large stores or choosing small shops, choosing flagship stores or image shops, all of them have to calculate the cost. Making money by doing business is the absolute principle. Gold lots of shops will obviously rent high, less traffic volume shops rent will naturally be low, the key is to see the "profit rent ratio". If the profits or rents of shops are greater than one, we still have money to earn. Less than one is a loss of business, and we must give up. Choosing stores is not about size, but profits.

Because of the busy market, generally speaking, the small shops are tight, and the rents are rising. In contrast, hundreds of square meters of large shops have fallen in value because of the sluggish rent. Under such circumstances, we can launch a group attack and rent large shops in the form of group rentals, and then divide them, so that the rents will be relatively small.

Three ratio

Generally speaking, "passenger flow" and "financial resources" complement each other. There is a famous saying in the rent industry: "the first is the lot, the second is the lot, the third is the lot." Some people say that the location determines the source of tourists, and the endless stream of people is a potential source of tourists. Therefore, the probability of success in a prosperous area is often higher than that in ordinary areas. But universality also has particularities. Not all "gold markets" will make money. The key is to compare the "rent to rent ratio". It must be seen further. Now the city is changing with each passing day. Because of the change of municipal planning, the busy area may become a lonely place. Therefore, we have to know more, choose more and compare more.

Analyzing and comparing the cost performance of shops rents is a crucial procedure for selecting stores. Because the rent of different storehouses and building structures will be very different. On the surface, the same size shops can be several times different, but we can't just look at the most superficial rent price, but we should consider the cost performance. That is to say, we must consider the factor of "profit to rent ratio".

At the same time, we should also choose stores because of brand characteristics. We should pay attention to the positioning of our shoe brands and consumers. We can not just look at the lot size, the size of the facade and the rent. Through contrast and screening, the specific problems should be analyzed, and the "three character classics" of the shoe shop location can be learned to improve the hit rate of the "high quality shoe shop".