Luxury Wind Hits China'S Small And Medium-Sized Cities
Despite the income gap, residents in small cities are
clothes
Food, entertainment, health care and fitness costs are as much as those in big cities.
Synovate executive director carton said that although the first tier cities have high incomes, the cost of living is also large, and the purchasing power of smaller cities is stronger.
Of course, the purchasing power of big cities is multiplied by its population.
A city with a population of 1 million or more can earn more than ten times its income in a small city with only 100 thousand people.
But even so, China's small cities are increasingly attracted to luxury brands.
Managing director of China Market Research Group
Ryan
Explains that although luxury brands in the world have always invested the most in China's first tier cities, luxury goods investment in Dalian and other three tier cities has grown fastest recently, and luxury goods are very popular in these places.
Ryan said the concept of China's new middle class is simply elusive.
He said the United States
Blue collar
Workers are happy to buy things in Messi's department all their life, and in China, everyone wants to make a fortune. That's why Calvin Klein and other middle-class brands are not selling well.
Louis Weedon has 17 stores in China's second and three tier cities, each of which is booming.
This can be used as a good yardstick for Chinese small cities to be ready to meet luxury goods.
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