Accurate Communication Of Baggy Shoes And Frequent Efforts In Brand Promotion

Adhering to the spirit of Minnan people who love to fight and dare to fight, BAGE Compared with numerous well-known domestic brands in Quanzhou, the brand is more mature and stable. After more than 20 years of brand precipitation, BAGE shoe industry has started to make efforts in brand promotion.

In the first half of this year, BAGE again targeted CCTV. CCTV, with its vast coverage and authority in China, has brought a leap in the popularity and reputation of BAGE brand, followed by rapid growth in performance. Mr. Ding Junxian, CEO of Badge (China) Co., Ltd., said, "BAGE brand dealers across the country have not only gained business success, but also gained confidence in BAGE's development. Backed by the big tree of CCTV, BAGE brand has another sharp weapon, namely, accurate communication and precise positioning."

Precision communication

Today, information transmission is extremely developed, and we are surrounded by excessive information (advertising) every day. The proliferation of information has become a major challenge for brand promotion and management, so precision communication came into being. The so-called precision communication simply means that the brand puts appropriate advertisements on the media and time that its target consumer groups can reach, and obtains huge returns with less investment.

Quanzhou, 2003-2004 Sports industry In the upsurge of brand creation, more than 40 brands of advertisements poured into CCTV-5 and then into Hunan Satellite TV. As a result, consumers saw many stars' "shouts", but could not remember which brand it was - advertisers wasted a lot of advertising fees.

After learning from peers, BAGE (Bage) formulated a plan for precise communication. First of all, after defining its target consumer group -- young people aged 16-28 who pursue trends, BAGE has conducted a detailed study and analysis of their daily behavior and media contact. Secondly, BAGE selected channels and columns that match the target consumer group. BAGE carefully screened each TV channel and column, studied the background of the column, and even conducted an independent consumer ratings survey locally. In the second half of this year, BAGE once again invested tens of millions in advertising on CCTV and other selected channels, and at the same time, it exclusively sponsored Chongqing Satellite TV's "Youth in China" program.

In fact, before that, BAGE footwear industry A number of promotion activities of have reflected the "precision of delivery". PPS network TV can easily watch movies, TV dramas, live sports, variety shows, news, etc. online. Young people gather there, and BAGE (Bage) becomes its global strategic partner, with non-stop advertising throughout the year; Extremely challenging and stimulating extreme sports are popular among young people, and the opening of the 10th National Extreme Sports Competition of BAGE (Bage) Skateboarding Cup has reached a climax; There is also the signing of "Happy Girl" and Hunan Satellite TV's "One Call, One Hundred Echoes"

With the help of Young Chinese Heart, it has become popular in China

In the second half of 2010, BAGE (Bage) Shoes strongly joined hands with Chongqing Satellite TV's Youth China Heart program.

In response to the speech spirit of Secretary Bo Xilai on the activity of "singing, reading, speaking and preaching", the Publicity Department of Chongqing Municipal Party Committee, the Education Commission and Chongqing Radio and Television Group jointly launched a large-scale TV activity with the theme of "China Red, Youth, and China Heart -- Entering the University" under the full guidance of the Ministry of Education. It is understood that this program is a group performance competition, and the participants are 24 universities directly under Chongqing. All colleges and universities participate in a comprehensive art competition integrating "singing, reading and telling", which is the centralized mode of "singing, reading, telling and preaching" series activities. The competition is divided into four parts: individual (or group) singing of red songs, reciting classics, telling stories, and chorus. The activity is divided into three stages: selection contest, college promotion contest, and red culture exchange in 10 colleges and universities across the country.

"In order to establish communication between Chinese youth and patriotism, I think BAGE should contribute, which is one of the important reasons why we are willing to exclusively sponsor the program" Youth China Heart "" Ding Junxian, general manager, said in an interview, BAGE's target consumer group is young people aged 16 to 28. College students are one of our core consumer groups.

"Young China's Heart" has created a powerful "red cyclone" in Chongqing. While paying attention to the program, Chongqing college students also firmly remember the exclusive sponsorship brand BAGE. With the help of this program, BAGE brand has entered thousands of households in Chongqing, and will also follow the activities to go to the universities and the whole country. A senior marketing person said, "BAGE exclusively sponsored the program" Youth in China ", which greatly improved the brand, especially the reputation." However, Chongqing Satellite TV's extensive coverage and audience rating of more than 600 million people nationwide, as well as its strong publicity more than 10 times a day, will not only increase BAGE's income in a straight line in Chongqing, but also greatly promote the national market. "I was not very familiar with the brand before, but now many students have a good opinion of the brand", a student union cadre of Chongqing University told reporters, his words confirmed the view of the salesman.