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China'S Clothing Crisis Will Emerge In The Fourth Quarter

2008/11/14 8:57:00 23

"The impact of the financial crisis on China will be presented in the fourth quarter and early next year.

We must be fully prepared for this.

On November 5th, in the 2009 spring and summer series of China International Fashion Week, the "Ordifen Cup" Chinese underwear element innovation design competition was released. Wang Wenzong, chairman of Ordifen International Group, told reporters.

The reporter interviewed Wang Wenzong on how the Chinese clothing industry should deal with the financial crisis and the status quo of China's underwear industry and how to embody the national characteristics.

The financial tsunami in the United States has a huge impact on all walks of life in China. Wang Wenzong said: the impact of the financial crisis on China's clothing industry will be huge, especially in terms of China's clothing export.

China Clothing Association survey shows that the production cost of garment enterprises increased by 15.16% in the first half of this year.

As a representative of labor intensive and export-oriented economy, under the threat of rising cost pressure, the 2/3 enterprises in the textile industry live on 0.62% profit and the continuous deterioration of profitability has become an indisputable fact. Therefore, Wang Wenzong believes that the impact of the financial crisis on China's garment industry should appear in the fourth quarter and early next year.

For the coming financial crisis, how to solve the problem of Chinese enterprises, Wang Wenzong believes that in the face of the global financial crisis, all Chinese garment enterprises must have a clear understanding. First, enterprises must reduce costs. Only by minimizing the cost can enterprises gain more profits in the competition, and secondly, enhance the brand.

China's clothing brands are too few in the world. Only by making the brand internationalization can we deal with the financial crisis calmly.

In addition, Wang Wenzong said: in order to make the clothing industry better cope with the financial crisis, the clothing industry must pay attention to training talents. Ordifen has always regarded training talents as the foundation for revitalizing the national underwear industry. This time, together with the China Clothing Design Association, we started the training base for talents, so that more poor college graduates can get the chance to learn, and let more fashion designers strive for the revitalization of Chinese clothing.