The Chairman Of Huajian Shoe Industry Has Seen Three Or Three Ups And Starts.

"Godfather of Chinese women's shoes":

I was once in debt.

Zhang Huarong, chairman of Huajian shoe industry, has seen three or three ups and starts of entrepreneurship.

Zhang Huarong, the famous chairman of Huajian group in the footwear industry, is the most successful mainland businessman in the footwear industry.

His entrepreneurial career was three, three, or even down to escape Russia, but the sense of responsibility of the family kept him down and eventually saved the situation and became the godfather of Chinese women's shoes.

How did he survive the crisis?

Yesterday, our reporter interviewed Zhang Huarong.

The protagonist of this period

Zhang Huarong was born in Nanchang, Jiangxi Province in 1958.

Chairman and President of Huajian shoes group, chairman of Huajian shoe city, Ganzhou, Jiangxi, chairman of Jiangxi Provincial People's Congress, Asia Footwear Association.

Zhang Huarong is known as the godfather of Chinese women's shoes.

His Huajian group owns 10 branches, with a total population of over 2 people. It is China's largest manufacturer of women's shoes.

Mainly produces NINEWEST, EASYSPIRIT, BANDOLINO, WALMART and other international famous brand shoes, and owns COLCO, Alan Delon, Chan long and other independent brands.

Entrepreneurship

From scratch, money earned by business and family support cost a total of 4000 yuan to open the first factory.

"As long as I do not farm, I will do anything."

In 1958, Zhang Huarong was born in a poor family in Hou Xi village, Ma Chi Town, Nanchang County, Jiangxi province.

Zhang Huarong's father worked as a carpenter and his mother worked as a tailor.

1958 is in the "great leap forward" period. The whole country has been suffering from food shortage for three consecutive years. Zhang Huarong grew up eating "rice soup".

In 1965, Zhang Huarong began to go to school and was confronted with the "Cultural Revolution". After several days in junior high school, he dropped out of school because of poverty.

"The past development conditions are unfair to our generation."

Zhang Huarong thinks.

When he was 20 years old, he became a soldier. He wanted to get rid of the fate of farming by being a soldier, but he had no chance. When he was 23, he was demobilized back to.

Before and after the army, he worked as a carpenter, Tinker, painter, and did all kinds of small businesses.

"As long as I do not farm, I will do anything.

At that time, I didn't want to make a fortune. As long as I was not in the countryside, it was my greatest wish. "

In 1983, Zhang Huarong sold rapeseed and made hundreds of yuan.

This is a very small number at that time.

In 1984, Zhang Huarong went to Zhejiang to sell shoes, sold to Jiangxi, and saved the first pot of gold.

"It's too much trouble to sell, so it's better to do it yourself.

I think shoes in Zhejiang are more advanced than our hometown, so we have good relations with them and become apprentices.

In the second half of 1984, I returned to my hometown and spent 4000 yuan together with my family to open my own factory, bought 3 sewing machines, and invited 8 people to do ten or twenty pairs of "Beijing cloth shoes" a day.

Zhang Huarong clearly remembered that his first factory was called "Nanchang County Ma Chi thick stream youth shoes and hat factory".

At that time, only the state-owned and collective shoe factories in the whole province of Jiangxi were the first private shoe factories that dared to eat crabs.

"At that time, there was a spirit of support for me. One was to be independent and not to be controlled by others; the two is not to farm fields, to earn money to support families."

"Youth shoe and hat factory" has been relocated and renamed to "Huarong shoe factory in Nanchang". By 1991, Nanchang Huarong shoe factory has completed its original accumulation, with more than 200 employees and more than 1 million capital.

At this time, an attractive opportunity was placed before Zhang Huarong.

Hua Jian, who was cheated out.

In 1992, a Taiwanese named surnamed Ye found Zhang Huarong. He registered a "glorious Hongkong company" in Hongkong to cooperate with Zhang Huarong.

In October, Zhang Huarong and his Huarong shoe factory officially joined the "Hongkong glory company".

There is a "Hua" in his name. There is a "Jian" in the name of the Taiwanese. This is the origin of the name of "Jiangxi Huajian Co., Ltd.".

"The Taiwanese deceived us.

He fooled us into buying a lot of machines and making a lot of factories, but they didn't give a cent or an order.

In fact, I am still doing it alone. "

Zhang Huarong said with a smile that he did not expect this cheated "Huajian" to be quite famous today.

At that time, the factory expanded to 560 employees, covering an area of 5000 square meters.

No orders, hard to support until 1994, Zhang Huarong

It's been a mess.

At this time, he had to walk back to the old road, re export, through Jiangxi light industry company to take foreign trade orders.

He almost cherishes the opportunity. He is strict with every single quality, price and delivery time, and never loses to Zhejiang people.

From 1994 to 1996, he made a lot of money again.

The European community has lifted the anti-dumping stick.

Huajian soon shrouded under the shadow, and European orders were all cancelled.

Zhang Huarong felt that Jiangxi could not go on.

In May 1996, he came to Dongguan, Guangdong, alone with hundreds of thousands of people.

At that time, the footwear industry in Dongguan was very prosperous. It was the world of the Taiwanese and Hong Kong people. Zhang Huarong was the first mainland businessman to enter the footwear industry. He felt he had found the right place.

He first set up an office in Dongguan to develop proofing and take orders.

In October, Dongguan's houhao Industrial District of Houjie closed down a Taiwanese shoe factory. Zhang Huarong bid 1 million, and the factory and the machine came down together, and the Dongguan Huajian Shoes Co., Ltd. was set up.

"In fact, I can't afford to pay so much money, so he has to give him a debt and a guarantee.

In 1998, I sold the factory in Jiangxi and moved all over.

I wanted to escape when I was in debt.

The enthusiasm for the first visit to Dongguan was quickly obliterated, and Zhang Huarong fell to the bottom of his career.

In Jiangxi, cloth shoes are made, while women's shoes are made in Dongguan, and modern machines are used.

Huajian had no managerial talent and no stable orders. It was all Zhang Huarong's own thought, and soon he was in debt.

At the end of 1997, Zhang Huarong felt that he could not go on.

He thought of running away and wanted to spend some money to escape to Russia.

He made a phone call to discuss with his family. His mother was so frightened that he could not sleep. His elder brother scolded him.

Only then did he realize that escape would drag on the family.

He made up his mind to go to jail, or to commit suicide by jumping off the stairs.

Zhang Huarong insisted that although it was possible to be taken to prison every day, things did not happen, and opportunity fell on him.

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