India Baby Clothing Market Status: Amazon And Other Investment Together, 1 Years To Expand 3 Times The Scale!

 

According to the India economic times, about 6 large retailers and brands launched Baby Garments in India in the past year, and the market size of baby fashions has expanded rapidly to 3 times.

It is understood that Amazon, Flipkart, Myntra (India fashion business), Puma, including the company has launched a specific product line for infants under 2 years old, as well as for new parents. In addition, there are more baby brands entering the platform, which come mainly from India's second and three tier cities.

In the old days in India, ordinary families used to buy baby clothes from small shops (such as baby climbing suits, dresses and underwear) while the rich bought brand clothes. With the increase of dual income families and the pursuit of brands by millennial parents, they want their children to keep up with the trend, and the wave of "baby basking" on social media platforms has contributed to the buying of brand clothing and promoted the growth of the market.

Because the number of children aged 0-4 years in India is about 120 million, retailers believe that the growth rate of India baby clothing market is now close to the growth rate of children's wear market. Huge consumer groups have made baby clothes another stronghold for retailers.

"The baby category on the platform has attracted many customers this year," Amar Nagaram, head of Myntra Jabong, said. Compared with the previous year, in the first half of this year, our infant market has achieved three digit growth. More than 55% of sales are from second tier cities. "

Myntra has 40 exclusive brands and 100 national brands, all of which contain baby clothing product lines. Myntra plans to launch a special series of organic clothing brands and baby winter clothes soon.

The use of baby clothing (0-2 years old) is about 6 months, which is lower than that of children's clothing (3-14 years old). Therefore, the frequency of parental shopping is relatively high, which is also an advantage for sellers.

Because of the advent of Durga Puja, sales of children's national costumes and festive clothes on Flipkart increased by 2 times over the nine years. The platform currently owns US Polo, Gini&Jony, Crocs and other exclusive brands and its own baby brand Miss&Chief. In addition, Flipkart has launched a parent club program to expand children's clothing market in different cities.

Dev Iyer, vice president of Flipkart Fashion, said: "sales of baby fashions increased by 100% over the same period last year. Second tier and three tier cities are the main driving force for growth. The main markets include Karnataka, Karnataka, Maharashtra, West Bengal and Uttar Pradesh.

Consulting firm Euromo According to nitor (Euromonitor), the 0-14 year old children's wear market in India is expected to grow at a CAGR of 17.9% from 2018 to 2023, faster than the dominant men's clothing (14.6%) and women's clothing category (12.6%).

It is estimated that the size of infant clothing in India has increased from 5 billion 790 million rupees (US $82 million 820 thousand) in 2016 to 8 billion 950 million rupees (about US $128 million) in 2019. Due to the growth potential of this market, many international brands such as Gap, Zara, Carter and Mothercare have entered the India market in the past few years.

Amazon spokesman said: "at present, the infant clothing market in India is basically more chaotic (there is no monopoly yet), and the brand competition is not fierce, and it is mainly led by the third party seller brand. In addition, we find that customers in the consumables and baby products business have a large number of overlaps, so this is still a great opportunity for us. "