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Shan Shan Won The 2014 Career Leader Enterprise

2014/9/28 15:45:00 19

Shan ShanInfluenceProfessional Wear

On the afternoon of September 28th, 2014 press conference and award ceremony of the evaluation and promotion of Chinese professional clothing enterprises were held in Beijing News Plaza Hotel, Ningbo.

Chinese fir

The Limited by Share Ltd won the title of "Chinese professional collar enterprise" in 2014. It proved the strong strength of the professional clothing of Sugisugi Ichino. It stressed the development direction of "breaking through the costume and functional clothing", and continuously integrated the international and domestic industry resources, technology resources and market resources in the development process, contributing to the long-term development of China's professional wear industry.

The huge capacity and broad prospects of China's professional wear market are attracting more and more attention from both inside and outside the industry.

At present, there are nearly 3 manufacturing enterprises in China, and a certain industrial cluster has been formed. The professional development momentum is good.

However, as the industry started late,

Business Suits

The industry has gaps in terms of talent, technology, consumption concept and market regulation.

The design is identical, lacks originality, and is not strong in logo; one-sided pursuit of high quality, neglect of functionality and practicality; price confusion, vicious competition; serious local protectionism and black box operation have impeded the healthy development of the profession.

The successful holding of this event will give play to the example role of the professional wear enterprises such as Shanshan so as to set up a brand new image of the Chinese professional wear, and lead the improvement of the overall level of the design, processing and service of our professional clothing, and promote the healthy and orderly development of the professional clothing industry.

Shanshan occupational dress development event

In 2009, Shan Shan started working with its partner, Itochu Commercial Co., Ltd., with the help of the China clothing association and the Japanese uniformed center, the two most successful ones in their respective countries.

Effect

The industry public platform, on the one hand, introduces the rich experience of the Japanese professional wear industry for 50 years and the technical advantages of Japanese fiber research. On the one hand, it will give full play to the far-reaching influence and matching resources advantages of Shan Shan in China's garment industry for more than 20 years, and jointly promote the development of China's professional wear industry.

In 2010, Shanshan became the main sponsor and the first core member of the China clothing association's career dress research center. It also determined the direction of development in the field of professional wear, which is "based on traditional business clothing, focusing on breakthrough clothing and functional clothing".

In 2011, Shan Shan set up a career dress department at the fashion Brand Company level. In July, it emerged from the fierce competition with the powerful equipment such as the general post equipment research institute, the 3502 China Institute of professional wear and so on. It successfully bid for the "maritime uniform design and development" project, made a major breakthrough in the field of professional wear, and opened a broad channel for the large-scale entry into the fashion clothing and functional occupation wear market.


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