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Wan Shang Mall Creates Its Own New City Of Interconnection

2014/7/20 14:54:00 35

Wan Shang MallLocalizationOnline Shopping Mall

< p > < strong > operation center platform highlights < a href= "//www.sjfzxm.com/news/index_c.asp > > Wenzhou < /a > consumption characteristics < /strong > /p >
< p > at the end of the WAN Shang mall page, Wenzhou specialty has become a major feature. The products such as Shuang Kang and Chu Xu attract not only local online shoppers but also the online shopping people. < /p >
Han Jun, director of the "P" a href= "//www.sjfzxm.com/news/index_c.asp" > operation center < /a >, said: "there are more than 20000 commodities on the whole online shopping platform, which are divided into 10 categories: home appliance office, mobile phone digital, shoes and accessories, clothing underwear, home textile, mother and child toys, makeup, Chinese and foreign food, daily general merchandise, outdoor sports. Each major class has subdivision categories below. All the classifications are referenced to the mature websites and combined with the current search habits of online shopping. < /p >
< p > at present, 10 people are working on the upper and lower shelves of the products, mainly checking and revising the existing products, and constantly updating the products. On average, there are about 100 new products on the shelves every day, and the mall has some new products every day. In addition, according to the current hot season products, the exhibition is selected, while some seasonal products are specially recommended and related advertising recommendations. < /p >
< p > as for the indispensable promotional activities of the online shopping platform, there will be some activities on the platform every month, no matter whether they are statutory holidays or some illegal holidays. As for the new shelves, there will be separate posters for such products. Limited time promotions should be conducted at least once a week, and some products with high cost performance will be selected for a week. It makes sense to make customers cheaper. < /p >
< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > R & D center < /a > create characteristic Wan Wan cloud card < /strong > /p >
< p > Wan Wan Yun card is a card that can be paid under the online and offline payment of the WAN Shang mall. It can be consumed in the shopping mall, hotel and Wan Wan Town under the WAN line, and it can also be used for consumption in other restaurants, and enjoy special offers. Through mobile phone two-dimensional code scanning method, order payment. Under the line, members can be managed by Wan Wan cloud card, while Wan Wan cloud card can also be bound with the WAN catering network platform, that is, accounts are combined into one. < /p >
< p > Wan Wan cloud card is a way of developing members below the line. It is somewhat similar to the traditional supermarket membership card mode. But traditional membership cards cannot integrate online and offline, especially points and sums. For example, the discount and discount offered by members at present can be used unrestricted in online shopping platform. This kind of discount is beyond the reach of other shopping platforms. Wan Wan Yun card has realized the integration and recharge amount together, and the integral and recharge amount under the online and offline can be used together. < /p >
< p > Zheng Long, head of Technology Department, said that at present, the R & D team, besides website operation and development, also has the core technologies like cloud card and so on, ensuring the safety and privacy of the members. < /p >
< p > < strong > Customer Service Center online and offline unimpeded < /strong > /p >
< p > Wan food mall is built on the network shopping mall + large shopping plaza + community experience Museum commercial layout, online + offline marketing network, membership + mall + brand business system, centralized logistics, "running" express, 24 hours city express to the home. < /p >
< p >, according to Zan Xiaoyue, the head of customer service center, the next line will be opened to the community gate. The future will be arranged in the city's community experience hall, which will provide consumers with merchandise shopping and convenient value-added services, etc., to support the 24 hour delivery to the home and become a good neighbor of the public. As a communication bridge between the mall and the consumer, the customer service center has the power to answer all the questions raised by customers, so that consumers can feel that the Internet is also a good place to see consumption. < /p >
< p > seemingly simple customer service, in fact, the work to do is very tedious. At present, the customer service center involves the collection of customer information, understanding and analysis of customer needs, planning of customer service programs, responsible for effective customer management and communication; regular or irregular customer visits to check customer relationship maintenance; establishment of customer service records, quality tracking records and other after-sales service information management system; the company's promotional programs, customer feedback policy timely notification to customers; responsible for timely tracking goods delivery trends, timely communication with users. < /p >
< p > < strong > the opening and cooperation of China Merchants Center is rich in supply chain < /strong > /p >
"P > Wan catering mall has a variety of cooperative supply modes such as distribution, sale, and autonomous operation. About ten brands are stationed every week, and nearly 1000 kinds of goods are on shelves. < /p >
"P," Huang Qing, director of investment promotion, said: "compared with similar platforms, our cooperation is more flexible and diversified. For suppliers and brands, entry means having our huge membership base. The local characteristic commodity is one of the core contents of the ten thousand food mall. For the local businesses in Wenzhou, the shopping malls will provide more favorable cooperation conditions, so long as the products are good, the shopping malls will be recruited to their subordinates. < /p >
< p > > now, the 10000 restaurant mall has officially launched investment promotion. In the period of investment promotion, anyone who has reached the cooperation intention with the WAN Shang mall and has signed a contract can enjoy the benefits of margin, platform usage fee and service charge. Merchants include registered enterprises in mainland China. Producers must provide certificates of enterprise qualifications and product certificates. Brand agents and distributors must provide official sales authorization and agency certificates provided by brands. The individual operators registered in mainland China must provide the official sales authorization and agency certificate provided by the brand, and have regular office space. < /p >
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