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Jingdong Mall Selling Luxury Goods Alleged Infringement

2012/3/13 9:52:00 34

Jingdong Mall Luxury Infringement


According to reports, recently, much online shopping A highly respected Jingdong mall is alleged to be unaccounted for and may be suspected. tort It was pushed to the top of the storm. Following the confirmation of brands such as Tissot and SWAROVSKI, it has never authorized any domestic website to sell its products, such as Louis Weedon, Gucci, Coach, Prada and so on. Luxury goods Brands have also indicated that they have not authorized the operation of Jingdong mall.


Due to the sale of unauthorized luxury goods such as Tissot and SWAROVSKI crystal, Jingdong mall was pushed to the top of the storm for alleged infringement. At the beginning of March, SWAROVSKI Shanghai Trading Co., Ltd. announced that the company has not authorized any website to sell SWAROVSKI products in China. That is to say, e-commerce sites such as Jingdong mall may be infringed. According to media statistics, there are up to 7 web pages and nearly 364 products of SWAROVSKI products sold by Jingdong mall. Although SWAROVSKI has put forward a "verbal warning", as of March 8th, Jingdong mall is still selling its products online. Jingdong mall responsible person responded that sales are legitimate channels, and to protect a certain after-sales service, is currently actively communicating with enterprises.


In an interview with reporters, reporters found that the luxury products sold by Jingdong mall were not far from the brands authorized by SWAROVSKI, but many luxury brands such as Louis Weedon, Gucci, Prada and so on were not authorized to sell to Jingdong mall. Louis Weedon, a related official in China, told reporters that in China, Louis Weedon would only invite customers to go directly to the franchised stores to buy goods, without authorization of any form of online shopping channels. Louis Weedon's policy in the world is not to authorize, not to act, or to find partners. All sales channels are direct.


Ouyang Kun, chief executive officer of China Representative Office of the World Luxury Association, said that Jingdong is not only a shopping mall, but there are hardly any empowerment companies to authorize e-commerce channels. In fact, such sales are strictly inconsistent with the legal requirements. In this regard, the head of SWAROVSKI's public relations department said that all acts of infringement or illegal sale of SWAROVSKI products on the Internet would consider taking corresponding legal actions.

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